Countdown to Black Friday, have you done these?

The traditional peak seasons such as Black Friday, Cyber ​​Monday, and Christmas in 2022 are about to arrive, but most sellers have expressed an attitude that this year's peak season will not be prosperous.

According to a survey, 39% of American consumers said they would start shopping for the holidays in October. From the perspective of time nodes, this stage is in the transition period between the warm-up stage and the peak of traffic.

It is recommended to optimize the listing first to ensure that customers who come in through advertising can see the most complete information about the product and ensure a certain conversion rate.

Secondly, during the preparation stage, sellers should also try to increase product exposure and traffic as much as possible. Conversion rate is not the focus at this time. You can increase advertising budget and bid 3-5 days before the Black Friday Cyber ​​Monday event to grab this wave of traffic from customers who add purchases, and then reduce budget and bid on the day of the event. Don’t go head-to-head with big sellers.

Traffic peaks during the Black Friday and Cyber ​​Monday sales periods.

In the survey, 32% of American consumers said that they would enter the independent site to shop through advertisements at this stage, so advertisers should pay more attention to conversion at this time.

In addition, when sellers are running shopping conversions, the previous website browsing ads and add to shopping cart ads can still continue to run, so that the audience will continue to accumulate and increase.

It should be noted that advertisers must ensure that their budgets are sufficient at this stage to avoid missing out on business opportunities due to advertising suspension during peak traffic periods due to insufficient budget.

Shortly after the traffic peak period ends, it is Christmas, a holiday with a high demand for gifts in Europe and the United States, and another traffic peak. At this stage, it is recommended that advertising should mainly ensure that advertising activities are online, and continue to interact with customers after the traffic peak period ends, maintain the momentum of Black Friday and Cyber ​​Monday, and try to convert potential users who did not purchase during the previous traffic peak period and repeat customers who have already purchased.

1. Set up automatic pricing - grab the shopping cart first

The specific detailed steps are as follows↓

1. Click Confirm Price - Automatic Pricing - Create Custom Pricing Rules

2. Choose a competitive buy button price and name it with product keywords - click to start selecting a store

3. Select the corresponding site - click Save and continue to select rule parameters

4. Select Always specify an amount below the Buy Button price.

The amount can be set to 0.01-0.5

If you want to quickly get back the shopping cart, setting the amount to 0.2 or more will help you get it back faster. Then just follow the default settings and click Save.

5. Click to continue selecting sku

6. Find the ASIN that is being copied

Set a minimum and maximum price

Minimum Price: Set a selling price at which you won’t lose money.

Maximum price: Set twice your normal selling price.

Then click on the far right and select the pricing rule you just set

Next, the system will automatically set the price for you within the price range you set and grab the shopping cart.

This will result in very thin profits as sellers continue to raise prices to grab shopping carts.