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The new products that will be put on the shelves after the membership day are mainly derivatives of a hot-selling product in the store. The unit price is 34 US dollars, which is two US dollars more expensive than that hot-selling product. I have made 30 vines and there are only 3 comments. The advertising fee is 6-10 US dollars per day (the leader requires to control the advertising budget), the CPC for half a month is about 2 US dollars, the click rate is 0.07%, and there are no orders without advertising. It all depends on my brother-in-law's donation. I feel that if this continues, the link will be useless. I am very confused now. I would like to ask the big guys for guidance.
1. There were three other colleagues in the company’s US site who were promoting this product with me (exactly the same product). I launched the product two months later than the first colleague (the company stipulated staggered launches);
2. I share a flagship store with a major store promoted by the company, and the flagship store only has her products (as stipulated by the company);
3. Price sorting of products: the prices of other two colleagues < my price < the price of the main promoting account.
"Wonderful Reply"
never4too - 1 Agree with: The Matchmaker Who Sells Girls, Lonely Old Man, Summer's Summer, ccdzd1 More » It has been a month since Membership Day, and nearly 20 days since August. If you boil the frog in warm water before then, it will be difficult to promote the product after the new product period.
1. There are only natural orders but no advertising orders. You can search for your products on the homepage with keywords, so I guess the category is not big.
First of all, there is a psychological expectation for product promotion. The product in hand is mainly for profit and sales (when the advertising budget is limited and the products sold by colleagues are exactly the same but at a lower price, you can't have both). However, according to the company's positioning, it is likely to be mainly for profit. In simple terms, it means to maximize sales within a limited advertising budget.
2. Advertising fee is 6-10 USD per day (leadership requires control of advertising budget). How is the budget controlled? Is there a standard? Or does it have to be 6-10 USD per day?
This is very important to understand. CPC is close to 2 USD. A 10 USD budget is only enough for 5 clicks a day. If you want to close a deal, regardless of the click-through rate advertising model, it is not easy to convert with this budget every day. Here is a suggestion. You need to look at the long term. Your budget is not 6-10 USD a day, but 180-300 USD a month.
3. I share a flagship store with a large store that the company promotes. The flagship store only has her products (as stipulated by the company), which means that the large store is likely to have traffic.
The prices of the other two colleagues are < my price < the price of the main account, which means that your price is still relatively advantageous at present. Can you use ASIN positioning advertising or SB advertising, etc. On the one hand, you can use the traffic of the main account, and on the other hand, the CPC may be relatively low Anonymous user • Shenzhen • 6 days ago Thanks to the boss, I suddenly realized a little (although I am still confused). The leader asked me to control the product budget. This is mainly because there are more than 20 products in my store, and each product requires advertising. The monthly advertising cost is more than 1500. Because Laopin and other colleagues in the company sell the same products, they must advertise to grab orders. The specific advertising share allocation is also very confusing~
Seller Chuanhai • Shenzhen • 6 days ago It is not a bad thing if the proportion of advertising orders is large. The bad thing is that there are no orders from advertising and no orders from organic traffic. If you want to reduce advertising orders and increase organic orders, you can adjust it according to the position of the product under the word. For example, if your product occupies the first advertising position and the second organic position in word A, you can consider giving up the advertising position and let the product get more organic orders under word A. But the potential risk is that the total number of orders for your product under word A will decrease.
The more detailed the advertisement is, the more groups it can be divided into. For those who want to distribute goods, finely distribute goods, or small-scale boutiques, it is unnecessary to make the advertisement too detailed. The input-output ratio of your time and energy is not appropriate. If you really want to do some words, you can separate the groups to adjust the position of the words in the search position.
There is no need to think about the budget when doing advertising. Over budget is never a problem. When thinking about advertising, don’t think about the budget. When watching ads, just focus on your traffic and ACOS to achieve most of your goals.
Ale o123 • Shanghai • 5 days ago @Seller Chuanhai :
Seeing your reply, I am really itching to do something. I will dig into three questions to elaborate on my views...
First of all: "A large proportion of advertising orders is not a bad thing." There must be a promotion period as a limit. For example, if a new product or an old product is re-promoted in the early stage of promotion, it is normal for the proportion of advertising orders to be large, indicating that advertising can bring positive orders and traffic. However, if the product is in a stable or slow growth stage after the new product and the early stage of promotion, and the advertising orders are still high, then there will definitely be problems with the product profit structure, because the profits of various categories on Amazon are very transparent at present, and the largest proportion of a chain is the promotion stage: advertising first. If the advertising orders do not decrease, is it pure charity? !
Secondly: "Advertising first, organic advertising second, you can give up advertising." It should be clear that Amazon is not the same as Taobao, which has different advertising positions for different people. Therefore, you don't have to worry about relying on advertising all the time. Your budget for a certain word also has a peak in a day. It is impossible to expose this word all day long. If you don't seize the opportunity, others will. In the long run, you can't keep your organic first place.
Finally: "You don't need to consider the budget when doing advertising, just focus on the ad traffic and ACOS to achieve most of the goals." Does the operation only need to look at how many clicks and acos came in today? Which of the clicks and acos you mentioned is not based on the budget? It can only be said whether it exceeds the budget or not, provided that when you specify the weekly or even daily indicator goals, whether the clicks and acos have reached the goals. If they have reached the goals, it is fine to exceed the budget. If they have not reached the weekly or monthly goals, the most direct impact is the link conversion, and then the profit.
Anonymous user Agree with: KY gets stronger and stronger, 123 Volume 123, Arashi, Oscar of the Pig House More » The ad has been running for half a month and has received 20 clicks in total, an average of once a day...
1. Your boss asked you to control the advertising budget. I saw above that you said that the budget is limited by the store dimension. Then you can reduce each advertisement by a few dollars for relatively mature products in the store, and it should be okay to increase the budget for new product promotion.
2. You see your ad on the homepage. What time did you see it? If you saw it in the afternoon in the US, it may be that other sellers’ budgets have been used up, and you just happened to be on the homepage. This is inaccurate; it is recommended that you use a third-party plug-in to check the traffic source and keyword position of your listing.
3. Before launching an ad, you need to be clear: How many orders do you want to get in a day? What is the conversion rate? (If there are no orders from the ad, there are organic orders, right? You can check the conversion rate of the link) Ad budget = CPC/conversion rate*number of orders from the ad; if the ad budget is not enough on the day, the CPC should be adjusted in time, and at the same time, pay attention to the keywords that the ad runs.
4. About price: Your company should want to layout its own products in different price ranges in the category to avoid vicious internal competition. This is correct. Don’t just focus on the price of your colleagues. You can go to the category to see the price of other competing products, including whether they have set up coupons, codes or deals or even other promotions. Then you can find a competitive product benchmark and do corresponding optimization.
let it be -The acos of boys who love to laugh won't be too bad Agree from: weixin45946, yawnxiaoyu The amount of data is too small. The ad only got 20 clicks in half a month with a cost of $6-10 a day. I don’t know if it’s my cognitive problem, but it’s really hard to imagine that in 2024 there are still companies that control operating budgets like this to promote new products.
The TOS click rate is 2.5%, the product page is 0.03%, and the number of clicks is 20. It is normal for new products to have a low click rate on the automatic product page, and we really can’t analyze anything with this amount of data, let alone whether there is a problem with the link.
Either allocate the entire monthly budget in cycles, or ask the company to increase the daily budget investment. Otherwise, your $6-10 per day, which is equivalent to 3-5 clicks, is also picking up leaks and relying on natural orders in my opinion. This approach is like boiling a frog in warm water, and the usual outcome is missing the best period and then dying a slow death.
If you really want to do it this way, then just look at the answers and see your colleagues manually type in their core conversion words. However, I feel that it is meaningless to get 3 or 5 clicks a day with this CPC. It is recommended to allocate the budget for the whole month in cycles, give more in the first few days, and then divide the budget by time. After all, it is impossible to run this budget for one day. It is better to try to adjust the budget to 1 US dollar now and then adjust the budget to normal at the peak time. If there is conversion during the peak period, it is relatively easy to bring in some natural orders.
SHmolan Increase budget: The above mentioned how to increase the budget, adjust the total budget, and squeeze out resources for new products.
No budget: 70USD per week
1. Don’t use the automatic advertising mode of increase or decrease, use the fixed mode, and give the CPC a minimum price that can be sold out, in order to increase the contact area (2USD 14 per week, if the category is small enough, or the related products are not extensive, don’t use the automatic mode)
2. Automatic advertising reduces budget and gives way to manual advertising (56 USD)
3. Manually type precise words, 1-2 main words
4. A total of 56 budgets are allocated for one week. You can allocate them to the homepage and product results/others according to your situation and see the effect. If you have enough time, you can divide the budget into running one week for the homepage and one week for the remaining positions. The main purpose is to test which of your two positions works better, and then directly abandon the poor part. If the performance of the homepage is not as good as the remaining two positions, just abandon it and let it run naturally.
This is the limited budget. Not to mention whether the good steel will be used for the blade, the handle or the pin, it is impossible to make both a blade and a guard and a handle with this budget. At least this amount of steel allows him to see where it is used after using it. It may not be good for everything, but it just gives an idea. Life has to go on.
Anonymous user After looking at the data for one month, I found that since the budget is limited, why should we increase the BID of the homepage (is the product's homepage competitive enough)? If the main purpose is to place orders, then we can consider focusing on the other positions (spend less cpc than the homepage, and get more effective clicks on the other positions, so that the total cost should not increase). With more purchase clicks, the probability of placing an order will also be higher.
Of course, advertising is a way to attract traffic, and the key is whether the listing is perfect enough to attract clicks and bring conversions.
Just some simple opinions, I hope the poster can get a lot of orders soon.
Anonymous user Agree with: KY gets stronger and stronger, sleep for five more minutes, zhejiahuohenlan, Nanxun If there is no order, it does not mean there is a natural order, so the link itself should be competitive. You can refer to the sales of your colleagues' links to make a comprehensive judgment. For the advertising part, 6-10 US dollars, 2 cpc, only 3-5 clicks a day, too little.
The click-through rate is 0.07%, mainly because the exposure ratio of product pages with low click-through rates is too high, which lowers the overall click-through rate. Looking at the homepage alone, the click-through rate is 5%+, which is barely acceptable.
If the advertisement is only running automatically and the click-through rate is very low, it is expected that the keywords will be very scattered. It is recommended to check the natural traffic to see which words have a larger exposure ratio, select more relevant words to do precise manual advertising, and try bid+ for the homepage.
It's Yangci and it's Eren -Just a worker. Agree from: Guguai Laoren, Cy1234567 The amount of advertising data is too small, and they are all automatic ads, so they are not meaningful for reference. Based on the information you provided, I will give you some personal opinions:
1. Since it is a derivative product of the store's best-selling product, you can try to run SB advertising together with this best-selling product, and bundle it for sale to eat its traffic;
2. The advertising budget is too small. $300 a month to buy 150 clicks is worse than nothing. It is better to use this $300 to do something else, such as directly reducing prices, finding a celebrity to post, gray or black operations, etc.
3. If you really want to place an ad, you should test it by placing some keywords with core attributes. Automatic ads cannot control the keywords and the ad positions. You are not just wasting money, you have no idea where to spend it. Since the budget is limited, it is better to directly place a few keywords with core attributes to test the conversion, and then continue to place the ad with the best conversion data.
Taylon Wow, it's rare to see a cousin in the same situation as me. The old account has a daily advertising budget limit of 50 US dollars. It doesn't allow new products to be added unless sales go up. At the beginning, I was allowed to run ads for more than a dozen SKUs, and then I only kept ads for a few SKUs, and closed all low-priced SKUs or those with poor performance.
After the first listing of the new account arrived, the price was $90. I set up three advertising campaigns, and they said the budget of $20 was too much, so I reduced it to $10. In this situation, there was no promotion rhythm at all. I could only start a precise advertisement with a low budget and slowly test the words, and then start automatic and extensive leak-picking. Just run away.
Anonymous user
Agree with: Heroes of Sui and Tang Dynasties The keywords are on the homepage. Did you search in the incognito mode of the browser? Where are your colleague's keywords? The ad click rate is 0.07%. Either it is a very small category, or your ad words are off. I suggest you check the data yourself. For small categories, you can consider manual advertising directly. After all, there are only a few words. If you turn on automatic advertising, it is easy to run some useless words or big words that are useless for conversion. Dream is to forget the longing to wake up • Tianjin • 6 days ago The exposure of a very small category may not reach tens of thousands. It is probably because the wording is wrong or the price is too high (this product is a derivative of a hot-selling product. I have experience with products and I guess it is unlikely that the click-through rate will be low due to the main picture problem)
Anonymous user Agree with: Mi Le Ge Li, Duole Xiao Ji Jing According to my idea, I should make pictures first. After all, my colleague sells the same product at a lower price, and the search results of this product can be ranked together. Although the prices are divided into different levels, it is likely that they are still competing products. I must give customers a feeling that my product is better than others. For the same things, I will talk about materials. I will give customers a feeling that our products look the same, but my materials are actually better. Otherwise, this advertisement is purely for my colleague.
Then the budget is too small, 1500 dollars. For other old products, you can reduce it a little. The budget for this new product period will definitely increase sharply. First, give it enough budget and run it for a week. How do you think 5 clicks a day will look?
yamiya From what you said, the category should not be very large. The click-through rate of the ad is too low, and the budget is also low. First of all, you should optimize your link. If the click-through rate of the ad is too low, why do others see your product but don’t click in? According to what you said, your price is lower than that of one of your colleagues, which can be understood as a slight advantage. How much is the difference in discount compared with your colleague? Is there an advantage in the market? Have you thought about further optimization of the main picture?
The foundation of links must be laid well. You must first get clicks, and then find ways to increase conversions. As for advertising, the experts above have also said a lot about how to do it. Take it step by step, first optimize the links, then optimize the ads.
A member of the masses Agree with: The Match Boy Who Sells Girls, RCToys, Crayon Shin-chan is Not Spicy, When I Wake Up, the Moon is Drunk and the Breeze is Drunk, I Can Pick Up My Dream More » It is better to think about why it is your turn to promote after others have sold out. The advertising strategy has been made transparent. The five points of the title are written well. Standard products are manual, and non-standard products are automatic. In the later stage, manual is the main method, and promotion is done layer by layer. Those who are still studying advertising are already several gears behind. Everyone is on the highway, and you are still pedaling a bicycle. There is no point in studying how to pedal faster. One of the People • United States • 5 days ago I guess those who clicked on it are still thinking about learning operations. Unfortunately, this requires time, practice and continuous summary, at least 2 to 3 years, and you need to have worked in multiple categories. However, at this stage, Amazon's advertising can only add icing on the cake, not provide timely help. Even if the operations are great now, it cannot change the disadvantage of uncompetitive products. Coupled with external factors, those in the industry who are still studying advertising are already far behind. Without anyone to lead them, they will be eliminated in two or three years. This is an objective fact and what is happening.
LinKris • Shenzhen • 5 days ago Standard products are operated manually, and non-standard products are operated automatically. What is your theory? Three parts of operation and seven parts of product are important. You have done a lot of distribution and think that you don’t need to learn or study advertising? Advertising is indeed icing on the cake, not timely help. Do you know how to play outside the site? You are even better than advertising, and you can push a product accurately?
Anonymous user ...The data is too little. The conversion rate needs to be at least over 100 clicks to see the problem. The number of clicks in this half month is not as much as the number of clicks on one word in half a day by others. How to analyze it?
You can first look at the conversion rate of your natural traffic or your colleague's data. If it is 20% or 30%, then there is a problem if you don't get any orders from these 20 clicks. Anonymous user • Shenzhen • 6 days ago My product has only been on the shelves for a week, but the advertisement was launched at the beginning of the month. My colleagues cannot see the data. I used Xiyou to search for words to check the traffic share, the organic traffic share compared to the advertising traffic share. In what aspects do I need to improve?
Matchmaker who sells girls • Shenzhen • 6 days ago @Anonymous user: Is the bidding strategy for new products just to lower the price? Ask the boss to increase the budget. There are less than 10 clicks a day and no data. What can be analyzed? New products cost money in the early stage. We can make targeted adjustments with data.
Anonymous user Agree from: Yuan Cang*** I'm a little curious. If three other colleagues in your company promote the same product, how are their advertising orders? What is the conversion rate?
If there are hot-selling ASINs, and old products are used to promote new products, SD advertising can be used as the main means of attracting traffic, and then the keywords with higher conversion rates in the original advertising group of the old ASIN can be pulled out separately for the new products.
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