Amazon UK has launched a new self-service marketing tool, Amazon Vouchers, which enables sellers to differentiate their products through eye-catching discounts and badges highlighted in the search area, making them more attractive to consumers . The free trial of Amazon Vouchers lasts until July 1.introduceSellers can offer coupons for a fixed pound value or a percentage discount, or they can target coupons to specific customer groups. When a customer receives a coupon (which must be clicked to collect), if they go on to purchase the associated item, the coupon is automatically applied at checkout. costSellers will be charged 45p for each order they complete and redeem a voucher. The fee will be based on the redemption date, not the start or end date of the voucher. Sellers will only be charged if the voucher is redeemed and the seller makes a sale. Display effectCoupons may appear in multiple places on the site, first on product detail pages and search results, and also on Amazon's Deals page and the specific Amazon Vouchers landing page. Mainly targeted at pages browsed by buyers. PlacementAmazon Vouchers in search results Your product will be marked as on sale in the Amazon search results page, and the label will link to your product detail page. This is a great way to stand out in the search results. Amazon Vouchers on product detail pages On the product detail page, Amazon Vouchers will be highlighted with a “Promotion Message” banner. All the customer has to do is select the voucher and apply it to their account. Once the customer uses the voucher, Amazon will display a message letting the consumer know how long the voucher will expire. |
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