Master this Amazon advertising strategy and you can significantly increase your conversion rate!

In the cross-border e-commerce circle, people often say "70% depends on products and 30% depends on advertising." Excellent advertising is crucial to selling products. An eye-catching packaging design, powerful selling point display and precise and effective promotion methods can make your own products stand out from the massive amount of products and attract consumers' attention.

In recent years, as competition for traffic has become increasingly fierce, more and more sellers no longer rely solely on a single advertising product, but tend to adopt a strategy of combining multiple advertising products. By rationally combining multiple advertisements, the advertising effect can be doubled, achieving the effect of "1+1>2".

The use of multiple advertising combinations has two significant advantages. First, it can display products in more locations, thereby gaining more exposure opportunities; second, while gaining a large amount of exposure, products have the opportunity to reach more consumers multiple times, effectively improving conversion rates. For sellers, increasing exposure and improving conversion rates are crucial.

Among various advertisements, brand promotion ads are an ideal choice. Not only can it promote products directly, but it can also promote brands through the use of logos, lifestyle images, etc., attracting new customers and converting potential customers into brand fans. This is one of the best options for sellers to promote their brand and build their brand image.

In addition, data shows that on Amazon, 1 in 5 visitors buys related items after watching a brand or product video, and 68% of consumers prefer to learn about new products or services through short videos.

In addition, during the brand building process, sellers can make full use of marketing promotion tools such as Posts (Beta), Amazon Live, and Amazon Follow. Take Posts (beta) as an example. It is a free advertising location with a very high cost-effectiveness. Sellers can increase brand activity by publishing posts, allowing the brand to continue to be exposed and displayed in relevant products and product categories, thereby bringing more traffic and conversions to the brand.

The following is a summary of practical skills for several posts (beta version):

1. Posting frequency: Post 2 to 3 product posts per day, every other day. Publishing more posts can increase the exposure opportunities of products and brands. The exposure peaks within 10-15 days after the post is published.

2. Pay attention to analysis and summary: You can test by publishing posts to understand the brand audience’s favorite pictures, titles, copywriting, etc., and conduct analysis and summary. This will help you better understand your audience’s preferences and optimize the effectiveness of your posts.

By making full use of these marketing promotion tools, sellers can better build their brands and increase product traffic and conversion rates.