What you need to do before Amazon Prime Day

According to the official date, Amazon Prime Day 2023 will be held on July 11-July 12.

Amazon Prime Day is coming soon. This is an annual promotion event. Sellers need to be well prepared to welcome the increase in order volume. Before Prime Day arrives, sellers should do the following preparations to maximize this opportunity:

1. 1. Inventory preparation:

• Forecast sales based on historical data and market trends and increase inventory accordingly.

• Consider using Amazon’s Fulfillment by Amazon (FBA) service, which will increase product visibility and benefit from free two-day shipping for Prime members.

• Make sure your product listing information is accurate to avoid order delays or cancellations due to incorrect information.

• Prepare additional packaging materials and labels to enable quick and accurate order processing.

• Ensure smooth supply chain and timely arrival of inventory to avoid out-of-stock situations.

  
  

  2. Listing Optimization:

Before the big Amazon promotion, optimizing product listings is an essential operation for sellers. Here are some suggestions:

1. Title, search terms and 5-point description:

• Make sure your title is legal and contains key product and brand information, and avoid using subjective review terms, prices, or promotional information.

• Use keywords related to consumer concerns in search terms, including popular words related to big sales.

• Make sure the title, search terms, and 5 bullet points match each other to form a unified product message.

  
  

  2. Main picture, auxiliary picture and video:

• Make sure your main image is high quality, larger than 1000 pixels, and can be enlarged to show product details.

• Upload more than 3 supplementary images. It is recommended to fill all 8 images (when there is no video).

• If possible, consider uploading a product video to display above the main image block to further showcase the product features.

  
  

  3. Reviews and Star Ratings:

• It is not recommended to promote products with less than 5 reviews and an average star rating below 3.

• Obtain reviews through formal channels, such as Vine Review, Request a Review, etc., to ensure the authenticity and credibility of the reviews.

  
  

  4. Suggestions when multiple category nodes are available:

• For common products, select a category node with fewer products.

• For innovative or newly designed products, select a category node with a larger number of products.

• For branded products, choose categories with fewer competing brands.

  
  

2. 3. Preferential policies:

• Offer special discounts or coupons to attract more buyers to purchase.

• Package sales: Bundle products together and sell them to increase order value.

• Set up limited-time promotions to offer extra discounts or other offers on certain products for a set period of time.

• Launch new products and offer discounts and offers to attract buyers’ attention and purchases.

• Collaborate with other sellers to cross-sell each other's products.

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4. 4. Advertising settings:

• Create a dedicated Prime Day advertising plan, customizing ad content and delivery strategies to increase exposure and attention.

• Adjust your ad bids and budget based on competition to ensure your ads are shown at key moments and to control costs.

• Promote your products using Amazon’s Sponsored Products and Sponsored Brands ad formats.

• Use custom labels to associate products with specific themes to increase exposure and sales.

• Pay attention to advertising performance indicators, such as click-through rate, conversion rate and cost, and adjust advertising strategies in time to improve results.

  
  

Through reasonable inventory preparation, listing optimization, discount strategies and advertising settings, sellers can better cope with the increase in orders brought by Prime Day and achieve better sales performance.