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Survey data shows that during this year's Black Friday, more than 50% of the 650 Amazon sellers surveyed achieved double the sales volume compared to normal days, but at the same time, more than 60% of sellers said that their revenue and profits did not meet expectations. At that time, many sellers placed their hopes on Cyber Monday to achieve their expected goals during this peak season. According to the latest news from Amazon, during the event from November 21 to December 2, Amazon's Black Friday and Cyber Monday sales and product sales volume once again set a new record. Among them, more than 60% of the sales came from third-party sellers . Now that the big promotion has officially ended, what is the actual sales situation of Amazon sellers on Online Shopping Day? After the dust settled on the 2024 Black Friday online promotion, sellers on various social platforms posted their "report cards". Judging from the forum, in the first half of Cyber First, some sellers still did not see a surge in orders, and their sales performance declined slightly compared to Black Friday. "The curve is not even as good as Black Five, but it's the opposite of Tian Gang." "Currently, sales are less than half of Black Friday's, which is very strange. Will it get better in the second half?" ▲ The picture comes from Zhiwubuyan
A seller with a single-day sales volume of nearly one million posted his store’s sales curve for Black Friday and Cyber Monday, and mentioned: Cyber Monday is worse than Black Friday. According to past data, Cyber Monday is regarded as the "biggest online shopping day of the year", and sales are usually stronger than Black Friday . However, due to the extension of the Black Friday and Cyber Monday battle this year, coupled with the impact of competition from other platforms, some sellers' Cyber Monday performance fell short of expectations. However, there are thousands of products and sellers are all different. More sellers said that they had their sales peak in the second half of the first online shopping day: "Amazon's online sales on Monday were better than those on Black Friday. It turns out that Americans are waiting for the last day of the event to place orders." " Are American shoppers buying all their Christmas gifts on Cyber Monday ?" A seller who sells children's toys and home kitchen products revealed that the explosive power of Cyber Monday was stronger than that of Black Friday, and the product lines of his two accounts successfully doubled their sales. ▲ The picture comes from the social platform According to Criteo data, in the first 12 hours of Cyber Monday (local time), online transaction volume in the United States increased by 14% year-on-year and 2% month-on-month. Many categories of products achieved double-digit growth , including luggage and bags up 41%, pet products up 33%, clothing accessories up 33%, cameras and accessories up 23%, and sporting goods up 22%. Based on feedback from multiple parties, compared with this year's Black Friday, the overall traffic of Cyber Monday is better . Criteo data shows that the conversion rate of Cyber Monday is higher than that of Black Friday at noon, an increase of 35%. However, compared with the same period last year, the traffic of Cyber Monday in 2024 seems to have declined slightly . According to Criteo data, the conversion rate during the noon period of Cyber Monday in 2024 was 6% lower than the same period in 2023. Many Amazon sellers also mentioned that the sales of Cyber Monday this year have slowed down compared with the same period last year. Many sellers believe that the main reason is that the overall economic environment is sluggish this year, consumers' shopping decisions tend to be conservative, and the price competition between platforms and sellers has intensified, so buyers' shopping needs have been dispersed. In addition, some sellers mentioned that Amazon’s warehouses were not strong enough, which also caused many sellers to fail to catch up with the traffic of Cyber Monday. While reviewing the sales status of Black Friday Cyber Monday, some sellers observed another logistics notification. It is learned that recently, many sellers on Amazon US have reported that when they create a shipment and fill in the estimated delivery time, a prompt will appear in the background: Due to high demand and limited reservations, it is currently impossible to receive goods from December 15 to December 31. ▲ The picture comes from the seller’s disclosure Sources revealed that Amazon's move was mainly to concentrate its transportation capacity to cope with the demand for order processing and delivery during the Christmas peak season. Due to the influx of a large number of goods during the Black Friday online promotion, Amazon's warehouses were overloaded and could no longer receive more new goods. Although Black Friday and Cyber Monday have ended, Amazon is still in its peak sales season, so the news has sparked heated discussions. Some sellers are worried about the possible increase in warehousing configuration fees: sellers shipped so many goods during the peak season at the end of the year, but were delayed by 15 days by Amazon. It is estimated that the signing time for the first and last shipments of many sellers will exceed 30 days . Some sellers also said that they missed the Black Friday and Cyber Monday because the goods were not put on the shelves, and wanted to boost performance during the Christmas shopping season. If the news is true, their hope of a surge in orders will be dashed again. It is understood that this year, especially during the Black Friday promotion, Amazon warehouses have been seriously overwhelmed, causing a large number of sellers to put their goods on the shelves too slowly, or even out of stock. To date, the overwhelm of dozens of warehouses such as MIT2, GEU3, and GEU5 has not been alleviated, and some have even suspended receiving goods. However, regarding the news that "Amazon warehouses may close to receiving goods from December 15 to December 31", many industry insiders believe that this does not mean that all Amazon warehouses will suspend receiving goods during this period . After communicating with multiple overseas warehouses, the freight forwarder has received the following news: some Amazon warehouses are overwhelmed and reservations are difficult to get. The most serious ones are GEU3, GEU5, QXY1, JOT1, and MIT2. However, the reservation website still has reservations after December 15th and has not been deleted or postponed. ▲ The picture comes from the seller’s disclosure As of press time, Amazon has not yet issued an official notice on this news . If there is any confirmed news in the future, we will try to inform you in a timely manner. In addition, you are also welcome to discuss the current situation of Amazon warehouses and related news in the comment section.
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