What is Amazon Merchant Manager? Amazon Merchant Manager Review

Amazon Business Manager is a professional position at Amazon, who is mainly responsible for connecting sellers with Amazon.

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1. Responsible for platform merchants to open stores around the world;

2. Report BD flash sales;

3. Account operation and guidance.

Professional Abilities

1. Resource integration capability

An excellent investment manager must first learn to integrate resources, sort out the internal and external resources of the company and use them for his own benefit. The investment process is a process of exchanging high-quality resources, or a process of realizing high-quality resources. I think an investment manager must first understand resources, and then be good at integrating and using resources. Dig deep into internal resources and integrate external resources.

2. Value creation capability

The essence of investment promotion is the transmission of emotions and the transfer of values. First, we break the ice by analyzing the retail and business skills of the terminal, so that the franchisees can recognize the idea, and then we analyze the model and introduce the market operation method to make the franchisees recognize the ease of operation, and then further shape the product and company value to improve the quality, and finally the franchisees will naturally convince themselves.

3. Goal management ability

Amazon investment managers need strict self-discipline and a strong sense of purpose, so setting goals and learning to manage them is crucial. First, you need to have clear goals, then develop action strategies, and finally implement work promotion.

Contact Details

1. Amazon Global Selling official website has relevant contact information.

2. Find their public email address online, send them an email, or search for investment managers, global store opening and other groups through QQ or WeChat, and join them.

3. Participate in on-site activities with investment managers.

4. Introduction by friends.

5. Find an agent to connect with.

6. Amazon Seller University.

7. Amazon’s official WeChat public account.

Professional skills

1. Support for one natural year

After new sellers complete the pre-registration for Amazon's "Global Selling", they will be connected to different investment managers after patiently waiting. The investment managers will evaluate the seller's information, send a registration link to eligible sellers, and provide sellers with online registration guidance, whether product images involve infringement, title descriptions, and keyword optimization suggestions. At the same time, if sellers encounter any operational problems during this process, they can seek help from the investment managers.

2. Application for promotional activities

Best Deals, Lightning Deals, and Deal of the Day are limited promotional resources on Amazon (the next article will introduce the participation criteria of the three promotional activities in detail). Amazon launches promotional activities every day. For sellers, promotional activities can increase sales in the short term and increase product and store traffic. For sellers who open stores around the world, as long as they meet the requirements of FBA inventory quantity, sales price, and store performance, they can apply to participate in promotional activities through Amazon's investment manager.

3. Account operation security

For Amazon sellers, account security is the most important point. Amazon attaches great importance to the consumer experience and is committed to creating an environment where consumers can consume with peace of mind, thereby strictly managing sellers. Many sellers have their accounts blocked due to poor performance, infringement issues, product description discrepancies, or selling counterfeit goods and being complained by consumers. If this problem occurs, the investment manager will remind the seller to correct the error in time or write a complete improvement plan when the account is at high risk, and guide the seller to find problems in time and file complaints.

4. Opening of auto parts category

It is worth noting that automotive products and outdoor power equipment are restricted products on Amazon's US site, so relevant sellers need to do the following:

1. After the registered seller has applied and been approved through the backend, the product can be displayed in this category;

2. Sellers who have settled in through the investment manager can directly contact the investment manager to apply for sales rights in the auto parts category.

5. KYC review in advance

If there are sellers on the European site who want to be reviewed by KYC in advance, the investment manager can also help submit the application.

Change of responsibilities

In 2017, Amazon's global store opening team made adjustments: the previous investment manager (investment + review + operation guidance, event reporting) was intelligently divided into two investment managers (offline event investment, mainly through channels) and operations managers (account review + guidance + event reporting).