This year, Amazon has launched wave after wave of new features. Today, I will take you to take stock of the new adjustments Amazon has made this year!

The focus is on mobile search, product pricing, customer service system, and advertising.

These changes will directly affect everyone's daily operations, especially as the year-end promotion is approaching. Understanding these updates will undoubtedly help us seize more traffic opportunities and increase conversion rates.

Like, collect and share with your operational friends to see what key points sellers must pay attention to!

New "Repurchase Tag" added to mobile search

A new “repurchase tag” has been added to mobile searches, and conversion rates are about to take off!

This year, Amazon launched a new feature on mobile devices - "Repurchase Tag".

When buyers browse products on the search page, they will see the number of repurchases of a certain product, which directly sends a signal to buyers: this product has been repurchased by many people, and its quality and satisfaction are guaranteed!

This small label greatly enhances the buyer's confidence and the buyer's decision-making becomes faster.

This is a great benefit for products with high repurchase rates! Not only can high repurchase rates increase display opportunities, but the system may also give priority to recommending these products.

But on the other hand, if you are a new link or a small brand with no obvious product differentiation, the challenge will be greater in this competitive environment.

Think about it, facing a product that has been repurchased countless times, how can buyers easily choose a new product? Therefore, how to increase the repurchase rate of products has become the operational focus of sellers at the end of the year!

In order to make buyers' shopping experience better, Amazon recently launched a new label - "Not Competitively Priced"

This label will appear on the detail page, telling consumers directly: the price of this product is high! For consumers, this is undoubtedly a great benefit, because who doesn’t want to buy good things at a lower price?

But for sellers, this is undoubtedly bad news.

Once this label appears on your product page, it means that buyers may be lost directly.

To avoid this situation, sellers can only lower prices, which directly affects our profit margins.

Especially as the year-end sale is approaching, Amazon seems to want to use this feature to force everyone to lower prices in order to attract more consumers to shop.

Amazon has also made a lot of optimizations to its customer service system.

Sellers can now use the “Add Attachment” function to upload screenshots, files and other information when communicating with customer service, allowing customer service to understand the problem more quickly and accurately, thereby improving problem-solving efficiency.

This feature is very useful for sellers, especially when encountering some complex problems. There is no need to rely on text descriptions for a long time. Just upload screenshots and customer service can give solutions more intuitively.

In addition, Amazon has launched a "customer service rating system" that allows sellers to rate customer service every time they interact with customer service, and provide feedback regardless of whether the problem is solved. This gives sellers a direct channel to express dissatisfaction or suggestions. After all, everyone hopes that problems can be solved quickly rather than delayed.

Buy with Prime integrated into TikTok ads

In addition, Amazon also allows Buy with Prime sellers to combine shopping data on Amazon with data from their own official website through DSP advertising to accurately deliver advertisements and conduct remarketing.

This means that you can not only use Amazon’s data, but also place more accurate advertisements on third-party platforms to increase traffic conversion.

Seller ratings are displayed directly in the search results!

Currently this feature is only displayed on mobile devices, but it is likely to be expanded to PC in the future.

Therefore, sellers should not only pay attention to product ratings, but also comprehensively improve store services, especially paying attention to various indicators in "Customer Service Insights", such as average response time, customer dissatisfaction rate, etc.

Only with excellent overall performance can you stand out in the fierce competition.

Final Words

The big sale at the end of the year is not far away, and this wave of new features from Amazon will undoubtedly give sellers both surprises and headaches.

The repeat purchase tag can help you increase conversions, but the price competitiveness tag forces sellers to lower prices.

The new features in advertising and customer service provide us with great opportunities to improve operational efficiency and acquire more traffic.

In any case, these new adjustments bring both opportunities and challenges to everyone.

The key lies in how you take advantage of these changes, quickly adjust your operating strategies, and seize the traffic dividend at the end of the year!