Amazon Stores Have New Performance Metrics? !

Performance indicators are a system that Amazon uses to evaluate the operating status of a store. The impact of poor performance is extremely fatal. At the very least, the store will be demoted and its traffic will be cut off, and at worst, the store will be directly closed.

Therefore, every item in the indicator needs to be carefully maintained by the seller. When the performance policy was updated last time, we also introduced the updated content to you as soon as possible. You can click the link below to review it.

Product quality will also affect Amazon store performance! ?

After the last performance policy update, complaints about products were added to the indicators, which is actually a manifestation of policy tightening. Using increasingly strict audits and regulations to eliminate third-party sellers with poor performance and that are not conducive to Amazon's development is the most direct and crude way of expressing my brother-in-law's business thinking.

Just recently, the performance policy was updated again in the background, this time it was another policy of "eliminating sellers".

Let’s take a brief look at the official update announcement

Simply put, a control page called "Buyer's Voice" has been added. The new function will uniformly collect and feedback the overall customer evaluation of the store's products, and display them on this page with the indicator of "Buyer Experience Health (CX)".

Let's take a look at what this new control page looks like

*Click on the image above to see a larger version

CX uses different colors to indicate the health of the buyer experience of a listing. If there are few reviews, it will show "Insufficient Feedback". The specific criteria are as follows

After the CX index is launched, if the CX index is too bad, Amazon will directly remove the product from the shelves and stop selling it . In this case, the seller can only re-release it (FBA sellers need to move warehouses and change labels).

And there is a very strange point. If the seller uses the manufacturer barcode plan, then all product reviews using the same barcode will be displayed together , which means that many products that are not sold by the seller will also be displayed on the "Buyer's Voice" page in the background.

The purpose of Amazon's move is obvious, which is to collect reviews of all products in the store, prompt sellers to conduct research on products with more negative reviews, determine whether the negative reviews reflect a systemic problem (such as product defects, labeling errors, etc.), and take remedial measures.

Will the store performance be seriously affected by too many negative reviews?

"Buyer's Voice" is currently still a Beta test version function, so there is no need to worry about marketing performance issues for the time being, and the level of buyer satisfaction CX will not affect the entire store.

And because it is a beta version, its algorithm and improved feedback have certain fluctuations and delays of up to several weeks, so it is still recommended that sellers deal with negative reviews promptly and quickly! Xiaofenshen has prepared a routine package for handling negative reviews for everyone. Just scan the code and chat with me privately to get it~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

Source: Cross-border Business School

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