About the Team

At present, the entrepreneurial team has more than 50 people, including the Beijing team and the Shanghai team, of which the Shanghai team focuses on product development. In mid- April 2013 , just 8 months after Dapu.com went online , it received a round A investment of tens of millions of RMB from CDH Ventures, one of the largest local investment institutions .

Basic Introduction

Dapu is a brand founded by Wang Zhiquan, the original founder of Kuba.com, in 2012. This is Wang Zhiquan's second entrepreneurial project after Kuba.com. It is a home furnishing brand e-commerce company dedicated to "high security, high quality, and high cost performance". After more than three years of development, Dapu has been called "China's MUJI" by the industry and consumers for its unique product layout and market positioning.

Main Products

Dapu is positioned as a safe, comfortable, and high-quality "intimate textiles". It seizes the trend of China's mature consumer psychology, e-commerce of consumer goods, and upgrading of consumption structure, and provides one-stop household products solutions for target consumer groups around life scenes such as bedrooms, bathrooms, and kitchens.

At present, the main product lines cover more than ten categories including four-piece sets, core products, towels, underwear, bras, socks, slippers, baby and children's products, home clothes, paper towels, toiletries, smart home products, etc.

Operational Model

As an Internet brand company, Dapu adopts an omni-channel marketing strategy. In addition to its own independent channels such as the official website, APP, and WeChat mall, it has opened multiple flagship stores on domestic mainstream e-commerce platforms such as Tmall, JD.com, and Vipshop, and has opened physical stores in more than ten cities across the country, exploring and practicing the " O2O " marketing strategy that connects online and offline. At the same time, in terms of community marketing and fan marketing, Dapu has established a product-based community based on the mobile Internet, and through various innovative activities, it has led the direction and practice of "Internet + " in the home furnishing industry.

Corporate Culture

Starting from truth, ending with goodness, beginning with simplicity and ending with beauty, simplicity is a home aesthetic and a life attitude.

Financing

In April 2013 , Dapu.com completed a RMB 30 million Series A financing round with CDH Ventures as the investor. This was also the first round of financing completed by Dapu.com since its launch.

In September 2014 , Wang Zhiquan, CEO of home textile e-commerce brand Dapu.com , confirmed to Tencent Technology that the company had recently completed a B round of financing of tens of millions of RMB , with Tianxing Capital as the investor. This round of financing began in December 2013 , more than half a year ago.

In December 2014 , Luolai Home Textiles announced its investment in Dapu. After Luolai confirmed its investment in Dapu, CDH Ventures continued to invest tens of millions more in Dapu.

In March 2016 , Dapu's Series C financing was launched on JD.com 's equity crowdfunding platform. It raised 35 million in 18 minutes and exceeded 40 million in 68 minutes , setting the fastest record for JD.com's equity crowdfunding.

Development History

In April 2012 , the company was established and the Dapu brand was launched;

In August 2012 , the official website was launched and the first batch of self-designed/self-developed products (bedding and towels) began to be sold;

In October 2012 , we opened flagship stores on Tmall and JD.com, two large e-commerce platforms;

From 2013 to 2014 , we designed and developed nearly ten product lines based on the target customer groups’ life scenarios and demands for home textiles and household products, further enhancing the product richness of the Dapu brand.

From 2014 to 2015 , we opened self-operated stores and franchise stores in more than ten cities including Beijing and Xiamen, and further improved our online and offline omni-channel sales model;

In December 2015 , Dapu’s smart anti-snoring pillow successfully tested the waters on JD.com’s product crowdfunding, and smart home devices became an important product line for Dapu.

References

• 1. Dapu.com received tens of millions of yuan in Series B financing. CEO said that he had been in contact with VC for half a year: Tencent Technology [cited on 2014-07-14T16:00:00.000Z]