In the blink of an eye, all cross-border people have come to the crossroads of the new year. Looking back, the cross-border timeline is rolling rapidly, and the words "volume" , "seal" and "increase" run through the Amazon sellers in 2021:
At the beginning of the year, we experienced a series of critical blows including a plummeting exchange rate, port congestion, and soaring freight rates . Before we could recover, we fell into the trap of the second-instance number scanning and video verification . The joy of the boom in orders brought by the US money distribution plan was just beginning to fade, but the sorrow of the rising FBA fees came to mind. Then, the "three visits to the thatched cottage" by the "Second Aunt" during the Qingming Festival kicked off the vigorous account blocking war, and the top sellers were hit by thunder one after another. However, the cross-border industry in 2021 is not completely shrouded in gloom. Countless capitals are pouring in, and the Amazon brand acquisition market is hot; government support policies have been implemented one after another, and RCEP has injected new firepower into cross-border e-commerce; DTC is going overseas at the right time, and the charm of Chinese-made brands is shining in the international market... For all sellers, 2021 has been a year of many historic moments, with countless cross-border events affecting their happiness, anger, sorrow and joy. Let's take a time machine together and start this year's annual summary. 2021: Your two or three things about Amazon In 2021, Amazon spent 365 days with you Among them, 364 days were spent working overtime, and the proportion of staying up late was as high as 99%. Your hair is on your clothes, on your pillow, on the sofa, but not on your head. This year, you have put 8,888 products on the shelves I followed the sales 44 times As long as you put it on the shelves fast enough, copycats and account bans will not be able to catch up with you This year, you understand what it means to break through and then build up. You have received 666 greetings from Amazon 60 stores were closed , and 77 appeals were made 7 times The stars do not ask the travelers, and God will not let down those who work hard. The last account has not been restored. At 3:05 am on June 21, 2021 , you are still pressing F5 in front of your computer It finally came out after much anticipation. I looked closely and found out that it was a removal order. There are 364 days of this lonely and lonely life in a year I remember when you were at your peak, you also had tens of thousands of orders a day. Yes, it was in my dream. In 2021, you experienced these cross-border events In May, the news that Paton's main account was banned caused a huge uproar, and since then an unprecedented wave of account bans has come. "Nearly 400 stores of a certain big seller were closed, and the amount of money frozen was 128 million yuan." "More than 50,000 Chinese sellers were blocked, with losses exceeding 100 billion yuan." Seeing your former best seller fall into dire straits, you hastily withdraw your orders, fearing that you will be swallowed up by the account ban wave. You last year: It is our duty to restore the glory of sudden wealth You this year: Not being blocked is a success First, peers turned into philanthropists and launched a super low-price spiral, and then sellers from Pinduoduo and Taobao rushed into the market. Your ideal situation: lower prices - surge in orders - higher prices to increase profits Actual status: Selling at low prices - each price is lower than the last - Loss and bankruptcy Watching piles of fresh leeks rushing in, witnessing Amazon's transformation from a gold mine to a charity You smile in relief: It's okay to lose a little now, the losses will keep on increasing and the company will naturally go bankrupt. In the late autumn, on a cold night, you recall the shipping fee that used to be just over 10 yuan, and wonder when it will appear again. The commission increases even though the orders do not increase, and the storage fee increases even though the storage capacity does not increase. The main contradiction in the cross-border circle at this stage is the contradiction between Amazon's increasing service fees and sellers' decreasing profits. Your money is spent on goods, logistics, doubling operating costs, and your brother-in-law's billions of dollars, but not in your own pocket. I still remember the apricot blossom rain that year. You said that you could become rich overnight by working on Amazon, but you were wrong after all. In 2021, you have unlocked these new account blocking routines At the beginning, QA is a bridge of communication, you are on this side and the buyer is on the other side; Later, QA is the hub of conversion rate. You are on one end and pretend that the buyer is on the other end. Now, QA is just an email with a blocked account. You are on one end and Amazon is on the other. Grabbing traffic on Amazon is like a thousand troops crossing a single-plank bridge. It’s either you or me. You: The world is so big, I want to go to the platform outside to have a look Amazon: My life is my person and my death is my soul. Don’t even think about TikTok or Facebook One day in February, your goods disappeared In anger, you filed a logistics claim Amazon readily compensated and then sent a store email back. When will your account be unblocked? You have been begging for 50,000 years on the appeal page There are thousands of reasons for account blocking, and half of them are due to harming buyers. This year, we have faced some buyers with all kinds of strange reasons for returns, unreasonable negative reviews, and complaints that are based on false facts. You clenched your fist 198 times, pounded your keyboard 86 times, and swallowed your anger countless times under Amazon's pressure. Finally, one day, you couldn't stand it anymore and fought back. "Ding~ Your account suspension warning has been received." Congratulations! With the continuous polishing of Amazon and customers, your mentality has made a qualitative leap. 2021, you are lucky enough to win these titles This year, you clicked F5 28,000 times . On Black Friday, you set a record by pressing the F5 key 1,001 times Amazon, everything else is fine, but it takes a bit of typing The Yangtze River's waves behind push the waves in front, and the waves in front are rolled to death on the beach As long as you roll fast enough, the order volume can't keep up with you You used to have thousands of orders a day, now I just want to ask if you have any waste paper boxes Don’t ask about the order volume, just look at the top of my brother-in-law’s head. There is no difficult Amazon, only the invincible leeks This year, more than 500,000 new sellers have joined the platform The leeks can't be cut, spring breeze will bring them back Poor performance sellers pay the bill Amazon: Can saving Q4 financial report be considered as cutting leeks? The gears of time are turning rapidly, and 2021 has come to an end. Let's leave the laughter and tears in the past and start the new year together! Here’s what I wish all Amazonians in 2022: Remittances no longer fall Freight costs no longer rise Logistics timeliness is no longer delayed No more drastic cuts in storage capacity Warehousing efficiency is no longer slow Raw material prices are no longer rising No more fighting for life and death among colleagues |
