What is follow-selling? Follow-selling review

Overview

Amazon is a platform that "focuses on products rather than stores". It prefers the same product to appear only once on the platform to avoid a large number of duplicate, similar products and pages. Therefore, there may be multiple sellers on the same product details page. Except for the seller who occupies the shopping cart, other sellers selling the same product are called copycat sales.

Follow-selling is one of the biggest features that distinguishes Amazon from other platforms. This rule is formulated to allow buyers to enjoy more affordable products.

Risks of copycat sales

1. Amazon allows follow-selling, but also pays attention to brand protection. If the seller who builds his own listing has a trademark record or owns the corresponding patent, and you do not have the relevant authorization, you will face the risk of infringement;

2. The listing you are copying has been modified without you noticing, which may result in the wrong product being shipped

status quo

At present, after a large number of Chinese sellers have flooded into the platform, follow-selling has gradually lost its original function, and has been replaced by malicious following for opportunistic purposes.

How to know if someone is following you

1. "new (number of followers) from $price" below the listing description

2. Use keepa to track the price throughout the day. If there is a change, there is a high possibility of being copied.

3. Use erp monitoring

4. Check the shopping cart share in the backend report

How to deal with follow-up sales

Formal channels:

1. Brand registration, you can directly file a complaint: https://www.amazon.com/gp/help/reports/infringement

2. Register for brand gating, exclusive sales plan, and transparent plan

3. Report illegal operations on the backend help page

4. Report the product after testbuying

Fast channels (compared to regular channels, these methods are faster, but can be easily used in the opposite direction)

1. For domestic follow-up sellers, directly use the domestic IP credit card email to register the buyer number, buy the follow-up products, write any address, buy one at a time, and place ten orders. At this time, the follow-up seller will not ship or ship. If it ships, it must be a fake shipment. If it is a real shipment (the probability is very small), it will not be delivered because the address is fake. So you can contact Amazon to complain that he does not ship or ships falsely. It is easy to kill.

2. For the American follow-up sellers, follow the above steps. Place 1 or 2 orders at a time, write the correct address (to ensure that the goods can be received), and after the order is delivered, contact Amazon to complain that he sells fake goods (the product received is different from the description on the Amazon page). To be more serious, you should find the media to expose him. If it is a small account, it is also easy to kill him. If it is a large account, you need to place more orders. Then complain.

3. Brute force mode, it is best to develop software by yourself, register buyer numbers in batches, and buy out the inventory directly. Of course, this buying out does not mean buying out the inventory, but pending the inventory. Regarding pending, everyone can study it by themselves, the short time is 2 minutes, the long time is 12 days, or even 12 weeks.