Instapage claims to be a company driven by a data analysis engine, providing personalized landing page templates and supporting modification to help companies improve digital marketing conversion rates. Instapage currently has more than 15,000 customers and claims to have an average conversion rate of about 22%. Website https://instapage.com Founder Tyson Quick Nature landing page tool Founded in 2012 Headquarters San Francisco, CaliforniaFounder of InstapageQuick previously worked on a marketing product called Jounce , and he found that even when someone clicked on a Jounce ad and ended up on the company’s website, only 3 % of them converted. In 2012 , Quick decided to shift the focus of the company’s business to Instapage , which is now a broader platform for creating and testing personalized landing pages for different visitors. Instapage InnovationInstapage has developed three key components around what Quick calls “click-to-conversion” — scalable creation, page optimization, and personalization. Instapage Review“ Instapage has created an impressive product by focusing on a niche area that makes digital marketing more efficient and allows for more targeted campaigns without the need for external or technical resources,” said Pete Chung , head of Morgan Stanley Expansion Capital. Instapage FundingIn 2018 , Instapage announced that they had completed a $ 15 million Series A round with investment from Morgan Stanley Expansion Capital . Previously, Instapage had received $ 2 million in seed funding. References |
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