Enhanced personalized experience! Best Buy app will launch new features

It is learned that on May 14, according to foreign media reports, US retail giant Best Buy announced that it will launch a series of new features in its application in the next few weeks to provide users with a personalized shopping experience.

Best Buy is overhauling its Totaltech annual membership program to offer multiple levels of service. The revamped membership program will be launched on June 27 and will include three membership options: " My Best Buy ," " My Best Buy Plus, " and " My Best Buy Total ."

To optimize the member experience, Best Buy is using technologies such as artificial intelligence to develop new features that enable users to shop and use services according to their preferences.

Best Buy app's new features include:

1. Personalized Home Screen: The app home screen will be powered by artificial intelligence and will be based on the user's personal preferences, shopping history, membership status, and content that interests them. For example, if a user recently purchased a device that needs to be installed, they will see where the product is located and when it will be installed. The app will also display the latest and hottest deals, gadgets, products, or service recommendations based on the user's favorite brands.

2. Omnichannel order tracking: This feature will display the real-time tracking progress of the order on the iPhone lock screen and at the top of the phone screen. Users can use this feature when picking up their orders at Best Buy stores, and more real-time shopping feature updates will be added in the future.

3. Digital Wallet: This feature can securely store user payment information for easy transactions and serve as a "one-stop shop" to view offers, reward points, purchase history, receipt preferences, etc. In the coming weeks, Best Buy will also launch a QR code feature that allows users to use membership benefits through QR codes.

Author ✎Rayna/

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