What is the Buy Box Gold Shopping Cart? Buy Box Gold Shopping Cart Review

importance

Amazon statistics show that $56 billion of the total transaction volume of $62 billion was generated by direct orders through the Buy Box, which means that more than 80% of Amazon orders are completed through the Buy Box. To put it simply, grabbing the Buy Box means grabbing orders.

Location

The carrier of Buy Box on the Amazon platform is actually add to cart. As long as the buyer clicks Add to Cart, the page will automatically jump to the seller's store that owns this shopping cart.

Get the Buy Box   Necessary conditions

1. Have a Professional Seller Account.

2. Have 2 to 6 months of sales record on Amazon, with a relatively high seller rating, delivery rating, and ODR less than 1%.

3. The product needs to be new. If it is a refurbished or second-hand product, obtaining the Buy Box needs to follow a different set of standards.

4. The product must be available for sale. If the product is out of stock, the Buy Box will automatically transfer to other sellers who meet the requirements.

Influencing factors

1. Shipping method: FBA can get the shopping cart faster.

2. Order: If the listing does not have a shopping cart yet, if several orders are generated within a short period of time, the listing will have a shopping cart;

3. Landing price: more competitive price

4. Account performance: Account performance factors include seller rating, positive review rate, delivery time, refund rate, order cancellation rate, email reply time, effective order tracking rate, etc.

5. Listing stability: High-frequency listing optimization will disrupt the inherent stability of the listing. Each time the listing is optimized and adjusted, the weights of the listing will be re-entered into the Amazon system for sorting. High-frequency optimization will lead to poor listing stability, lower rankings, and loss of shopping carts.

How to see if the seller has a shopping cart

1. If the listing does not have "available from these sellers" but shows "sold by", the seller following it is the seller who occupies the shopping cart;

2. Check the proportion of shopping carts in the business report. If it is 100%, the shopping cart is yours. If it is less than 100%, it is possible that others may follow you.

References

• 1. How to get the Amazon Gold Shopping Cart? What are the influencing factors? : Sohu [cited on 2019-05-19T16:00:00.000Z]
• 2. How to get the Amazon Shopping Cart Buy Box? When will Amazon have a shopping cart? : Amazon Seller University [reference date 2019-03-11T16:00:00.000Z]