Outrageous! Amazon advertising rules changed, bids automatically increased by 50%? !

Outrageous! Amazon advertising rules changed, bids automatically increased by 50%? !


text
Amazon's spring promotion is coming soon, and sellers are gearing up for it, but recently many people's advertising accounts have "exploded"! The system defaults to the hidden rules, and the advertising bid is automatically raised by 50%, and even the cost is tripled after superposition! Some sellers' ACOS soared 200% overnight!

01 Amazon advertising bids automatically increase
Recently, Amazon has enabled the "Increase bids for high traffic days" feature by default for all advertising campaigns without explicitly notifying sellers!
  • Trigger conditions: When using the "Dynamic Bid Increase and Decrease" strategy, the system will automatically increase the price by up to 50% during high-traffic periods such as big sales!
  • Scope of impact: Mainstream sites such as North America and Europe have been confirmed, while the Middle East and Latin America sites have not been affected yet.
Assuming the original bid for the keyword is $1, the system may automatically increase the price to $1.5. If time-sharing bidding and ad space premium are added, the actual click cost may soar to $3!
One seller complained: “Advertising costs are burning faster than orders!”

02 How to cancel "automatically increase bids"
1. Amazon Seller Central > Advertising > Campaign Management
2. Select the corresponding advertising campaign and enter the "Advertising Campaign Details" page
3. In the "Additional changes" interface, find the "Automated tasks using rules" section
4. Find "Increase bids for high-traffic days" and make sure the checkbox in front of it is unchecked

<<:  Sellers, please note! Amazon is strictly investigating these two new regulations

>>:  Amazon’s new policy! You can no longer use FBA from July 1st?

Recommend

What is customs filing? Customs filing review

It refers to the right holder who requires the cus...

More than 1 million refrigerated boxes on Amazon and other platforms have been urgently recalled! 12 injuries have occurred

It is learned that on February 13, the U.S. Consum...

TikTok sets browsing time limit: users under 18 can only browse for 60 minutes!

It is learned that TikTok has set a 60-minute dai...

Shipping restrictions relaxed 3 times! Sellers can ship 4.5 months of inventory

Recently, a seller on the Japanese site received a...

Net profit plummeted 143%, with a loss of US$5.5 million! Big sellers need to focus on this category!

▶ Video account attention cross-border navigation ...

With the tightening of “small exemptions”, is the era of cross-border small packages coming to an end?

Since February, many cross-border sellers have fe...

What is Data Pulse? Data Pulse Evaluation

Data Pulse is an Amazon data selection and operati...

Unveiling the secrets of Amazon advertising: Can brand keywords be used in this way?

Branded keywords are keywords that include your br...

Demand for fashion and beauty products in the United States is "rejuvenating"! Sales will peak in December

According to a survey by NPD Group, in addition to...

What is Hamilton Beach? Hamilton Beach Review

Hamilton Beach Brands Holding Company is an Americ...

Amazon sellers rely on misplaced categories to grab BS? Sales of peers plummeted by 50% during peak season!

This year's peak season is still plagued by pr...

What is Dingdian Freight? Dingdian Freight Review

Dingdian Freight (Shenzhen Dingdian International ...

What is export tax? Export tax review

Export tax refers to the tariff imposed by the cus...

How can Amazon sellers quickly accumulate their own review resources on Facebook?

Many Amazon veterans should know how important rev...

What is Leaddyno? Leaddyno Review

Leaddyno is an affiliate tracking software that ta...