Outrageous! Amazon advertising rules changed, bids automatically increased by 50%? !

Outrageous! Amazon advertising rules changed, bids automatically increased by 50%? !


text
Amazon's spring promotion is coming soon, and sellers are gearing up for it, but recently many people's advertising accounts have "exploded"! The system defaults to the hidden rules, and the advertising bid is automatically raised by 50%, and even the cost is tripled after superposition! Some sellers' ACOS soared 200% overnight!

01 Amazon advertising bids automatically increase
Recently, Amazon has enabled the "Increase bids for high traffic days" feature by default for all advertising campaigns without explicitly notifying sellers!
  • Trigger conditions: When using the "Dynamic Bid Increase and Decrease" strategy, the system will automatically increase the price by up to 50% during high-traffic periods such as big sales!
  • Scope of impact: Mainstream sites such as North America and Europe have been confirmed, while the Middle East and Latin America sites have not been affected yet.
Assuming the original bid for the keyword is $1, the system may automatically increase the price to $1.5. If time-sharing bidding and ad space premium are added, the actual click cost may soar to $3!
One seller complained: “Advertising costs are burning faster than orders!”

02 How to cancel "automatically increase bids"
1. Amazon Seller Central > Advertising > Campaign Management
2. Select the corresponding advertising campaign and enter the "Advertising Campaign Details" page
3. In the "Additional changes" interface, find the "Automated tasks using rules" section
4. Find "Increase bids for high-traffic days" and make sure the checkbox in front of it is unchecked

<<:  Sellers, please note! Amazon is strictly investigating these two new regulations

>>:  Amazon’s new policy! You can no longer use FBA from July 1st?

Recommend

Zhiou IPO reopens! Selling fake goods worth 4.4 billion, 46.41 million permanently frozen!

According to a survey conducted by , for Amazon se...

Epic global shipping disaster! Flights in 26 countries canceled, logistics blocked, how should cross-border logistics cope with it!

The international economy has been turbulent recen...

What is Adyen? Adyen Review

Adyen is a global payment company whose mission is...

Is Amazon right for you?

Editor's Note In the near future, we will lau...

What is Prime Day Exclusive? Prime Day Exclusive Review

Prime Day Exclusive is a new event launched by Ama...

What is Winit (Wanyitong Logistics)? Winit (Wanyitong Logistics) Review

Wanyitong (Shanghai) Information Technology Co., L...

Will your account be blocked if you open a case on Amazon? Not true! Here is the authoritative answer

Amazon FBA claims and refunds are not some black t...

Amazon's brand registration, how can a brand authorize multiple stores to use it at the same time?

The reason for writing this article today A brand ...

US September retail report: online sales increased by 15.21% year-on-year

According to the latest report from the National R...

What is a Top-rated Seller? Top-rated Seller Reviews

Top-rated Seller is abbreviated as TRS, which mean...

In the Amazon excess inventory fraud case, the sellers still have to pay the bill in the end!

Excess inventory has always been a problem for Ama...

Reversal?! Was the Hong Kong drug T-shirt incident self-directed or deliberately framed?

Yesterday, the Hong Kong addiction T-shirt incide...

Amazon system is out of order, orders are stuck at 0! Can the appeal button save the illegal sellers?

With the arrival of August, the traditional peak s...

What is AskmeBazaar? AskmeBazaar Review

AskmeBazaar was launched in 2012 and invested by t...

A sneak peek at Americans' holiday shopping plans! Four trends to watch out for

It is learned that LTK, a global influencer market...