What is ChannelAdvisor? ChannelAdvisor Review

ChannelAdvisor is a leading e-commerce cloud platform dedicated to connecting and optimizing global e-commerce. ChannelAdvisor provides a set of efficient e-commerce platform solutions for cross-border sellers, guiding you in all key marketing, sales and logistics distribution tasks.

About ChannelAdvisor

ChannelAdvisor provides seamless access to mainstream global e-commerce platforms for cross-border e-commerce sellers in a SaaS manner. It supports first-tier paid search engines, including Google, Bing, etc., and connects to hundreds of comparison shopping engines. ChannelAdvisor helps merchants to agilely manage product placement and promotion in multiple countries and platforms, effectively improve work efficiency and quickly increase sales performance through continuous analysis and optimization and rapid channel expansion.

Founded in 2001, ChannelAdvisor is the world's largest cross-border e-commerce software and service provider. It was successfully listed on the New York Stock Exchange in 2013. Headquartered in the United States, it has branches and service agencies in the United States, the United Kingdom, Germany, Australia, Brazil and China.

ChannelAdvisor mainly provides e-commerce platform and digital marketing solutions for global retailers and manufacturers, and also provides value-added services such as agency operation, advanced online stores, and rich media. Billions of dollars of goods are sold around the world through ChannelAdvisor every year.

In 2017, ChannelAdvisor's transaction volume reached US$8.9 billion, with more than 2,800 customers worldwide and support for more than 100 global e-commerce channels. It is the preferred service provider for the top 1,000 online retailers.

Cross-border e-commerce solutions

1. For e-commerce platforms

More customers: Seamlessly connect to dozens of mainstream e-commerce platforms and directly reach hundreds of millions of huge customer base.

Unified management: Management optimization platform, unified management on the same platform.

Automatic publication: Product data is automatically published to all e-commerce platforms to ensure that the products are visible to searches.

Unified inventory: Comprehensively manage inventory across all platforms to prevent overselling.

Sales Management: View the channel in 360 degrees and make decisions based on performance.

Optimization guidance: View the performance of each segmented channel in real time, and provide integrated analysis reports and optimization guidance.

Competitive product monitoring: Monitor competing products across the entire network, automatically adjust prices, and maintain your best seller status.

Customer management: real-time display and management of sales tracking, customer relationships and customer reviews.

Order delivery: Integrate existing logistics solutions to support multi-channel orders using Amazon FBA.

Performance management: high reliability, security, and scalability, no worries, and constantly tap into new revenue sources.

2. Targeting digital marketing

Large-scale traffic diversion: Supports hundreds of digital marketing engines around the world, including paid search and comparison shopping engines.

Centralized management: One platform manages all channels, including Google product catalog ads (PLA), paid search ads, and comparison shopping engines.

Enhanced exposure: Have overwhelming advantages in global, local and mobile search results pages. Create precise keywords and ads based on inventory items; provide keyword generators to obtain new business opportunities; specially support Pinterest and Facebook dialog box insertion ads.

Advertisement publishing: upload and manage multiple campaigns in one interface, including editing keywords, batch uploading, and delivery schedule.

Automatic bidding: Automated bidding function to improve ROI.

Competitive product monitoring: Search engine blueprint supports 360-degree panoramic view of competitors.

Customer retention: Retargeting and network alliances to maximize the retention and conversion of potential customers; optimize landing pages to improve customer experience

Performance analysis: Comprehensively view the input and output of each channel and each keyword, and gain in-depth insights into traffic, revenue, costs, and orders.

Optimize delivery: Provide cross-channel, customer performance-oriented profit analysis reports that include product and order data perspectives, and formulate product strategies based on performance.

Cost management: All functional settings are based on the principle of low input and high output to reduce the cost of mistakes.

3. For advanced online stores

Seamlessly connect to your own brand online store, support automatic product listing, seamless order integration and real-time updates;

Real-time synchronization of data between own online stores and e-commerce platforms;

Easily expand to any type of your own online store.

4. For rich media

Integrated platform: Preview mode, no need to test sites separately; version control, edit and modify at any time; image templates, reduce development cost requirements.

Asset Management: Streamlined and simplified image management solution, rich metadata, more effective asset management.

Multiple browsing methods: cross-screen browsing, tablet and mobile terminals, drag, zoom, video, 3D rotation, etc.

Success Stories

Clarks is a well-known international footwear brand and retailer in the UK. Founded in 1825 by brothers Cyrus and James, Clarks is headquartered in Somerset and has active operations in more than 35 countries around the world. As the world's number one brand of footwear, Clarks designs, innovates, manufactures and sells more than 50 million pairs of shoes each year through its approximately 1,000 stores and online channels around the world.

1. Background

As a well-known brand that has been established for many years, Clarks has always been leading the latest retail trends. With the development of e-commerce in the retail industry, Clarks found that e-commerce platforms can bring them opportunities to reach more customers, and therefore began to expand their sales business to the UK Amazon platform.

Gayle Hetherington, Clarks’ e-commerce platform manager, said: “We have 12 successful trading websites around the world and are constantly looking for new ways to expand our customer base. We quickly identified the opportunities that e-commerce platforms can provide us. With highly loyal customers and global business coverage, e-commerce platforms enable Clarks to seamlessly expand into new global channels while complementing our current online strategy.”

Initially, Clarks listed products manually on Amazon UK, a process that was time-consuming and inefficient for the team. Every time a new product line was released, it took Clarks several weeks to complete the listing of the entire series on Amazon. Although sales on the e-commerce platform were very significant, Clarks realized that in order to quickly and easily expand its business, the company needed to speed up the process and automate its e-commerce platform business.

2. Solution

After evaluating multiple options, Clarks chose to use ChannelAdvisor's e-commerce platform solution (Marketplaces) to manage its business on e-commerce platforms. By working with ChannelAdvisor's service management team, Clarks' entire online business process has been fully implemented and managed by ChannelAdvisor's expert team, allowing Clarks to expand its business scope on e-commerce platforms without increasing any internal resources.

The ChannelAdvisor team focuses on creating and executing campaigns for Clarks based on business goals. In addition, they can assist in account optimization to ensure that all Clarks products are continuously listed correctly and receive timely feedback to ensure their visibility on each e-commerce platform. While focusing on growth, Clarks' dedicated campaign managers can easily review product performance, identify sales opportunities, obtain timely competitor analysis, and run promotional activities, such as eBay Daily Deals, to increase sales.

“The ChannelAdvisor team is like an extension of our own team,” said Hetherington. “They are experts in all marketplaces and understand the nuances and requirements of each one, so we know that with their help, our business strategy will be successful. They have the same goal plan as our business and always do their best to help us achieve it.”

3. Final Result

Since partnering with ChannelAdvisor, Clarks has been able to significantly expand its product line on Amazon. Within just a few hours of new product launches, consumers can search for new models on the Amazon platform, which is much faster than the time required to list them manually.

Based on its success on Amazon, Clarks decided to expand to emerging e-commerce platforms in the UK and Europe. Today, Clarks has achieved sales of its large product range on Amazon in the UK and Zalando in Germany.

"We would not have been able to integrate with these e-commerce platforms on our own," said Hetherington. "ChannelAdvisor has opened the door for us to expand our business into new channels and has greatly increased our visibility and sales in the market. We view the team as a business partner and appreciate their work in contributing to the success of our e-commerce business. We are confident in the future development of ChannelAdvisor."

For more success stories, please visit the official website.

Development History

Scot Wingo and Aris Buinevicius founded ChannelAdvisor in 2001. Wingo is currently Executive Chairman and Chairman of the Board of Directors of ChannelAdvisor and Buinevicius retired on March 17, 2017 after serving as Chief Technology Officer. Prior to launching ChannelAdvisor, Wingo and Buinevicius co-founded Stingray Software as well as AuctionRover.com, an auction search site. Auctionrover.com was acquired by GoTo.com and became GoTo Auctions.

-On April 11, 2013, ChannelAdvisor filed for an initial public offering and went public on May 23, 2013.

- From 2007 to 2017, ChannelAdvisor hosted an annual e-commerce industry conference in the U.S. and Europe called Catalyst. The company launched a new annual event called Connect in 2019.

Acquisition Events

In July 2005, ChannelAdvisor acquired SearchMarketing.

In March 2008, ChannelAdvisor acquired RichFX.

In November 2014, ChannelAdvisor acquired E-Tale.

In May 2017, ChannelAdvisor acquired HubLogix.