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▶ Video account attention cross-border navigation It is learned that in this year's Q1 report, Amazon's revenue increased by 7% year-on-year, setting the slowest quarterly revenue growth since 2001. According to relevant institutions, with the impact of factors such as non-slip sales growth and smaller order sizes, Amazon will achieve a total merchandise sales of $8.1 billion on Prime Day this year, which is similar to the same period last year. Under this circumstance, Amazon has been frequently reported to add a big autumn promotion to boost its performance. At present, this news has not been confirmed, but whether it is Prime Day 1.0 or Prime Day 2.0, many sellers do not seem optimistic about it. Looking back at the performance in the first half of the year, most sellers have encountered growth bottlenecks. Traffic and sales have both been sluggish, and profits have been cut again and again. In the generally sluggish market environment, more and more sellers have lost confidence and have the idea of transformation and exiting the market. Sellers are determined to quit their jobs, is it like walking into a maze at Amazon? A seller reported that he switched from Wish operations to Amazon boutique in mid-2020. Due to lack of experience, he mistakenly fell into the trap of a small couple's workshop. After working there for a month, he still didn't know what Amazon's backend was, and his daily job was to help the boss's wife with chores. ▲ The picture comes from Zhiwubuyan With this experience, the seller became more cautious and finally found a small company that really made high-quality products. He developed ten products and received BS ratings in the US and European sites, with monthly sales of more than $400,000. However, after the products became stable, the boss abandoned him and he had no choice but to leave again. However, this year's job market is quite bleak. The seller has worked for three companies in succession, each with its own problems. Now he has taken over a mess left behind by his previous operation. His boss does not understand Amazon and it is difficult to work with him. He is in agony every day, and the situation seems to be worse than when he just graduated. "I feel like entering this industry is like being trapped in a maze. No matter where I go, I can't find the direction. I go back and forth and end up back to the starting point. It's hard to see any hope, " the seller lamented. Under this circumstance, a freight forwarder friend offered the seller an olive branch and invited him to transform into a logistics provider. Faced with the bleak current situation, the seller could not help but think of giving it a try. In June, when the overall economic environment was sluggish, another seller simply chose to quit his job. Before the beginning of 2021, the seller joined a company to explore a niche market close to the blue ocean. However, as soon as he took up the job, all kinds of complicated after-sales processing problems came one after another. Not only that, the company basically did not conduct market research on product selection, but was arbitrarily finalized by the boss, and even ignored risk control and forced orders to promote new products. The leadership's foolish decisions, coupled with the company's long-standing operational problems, led the seller to finally resign. Although Prime Day is approaching, the shadow of the market downturn still seems to be lingering. Factors such as sluggish categories, slowing demand, soaring costs, and difficulties in launching new products have combined to cause many sellers to fall into operational bottlenecks, their confidence has plummeted, and the desire to transform and leave the market has become increasingly high. However, the pain period before the big promotion is inevitable. When old people leave, new people will come in. Recently, Liu Genghong's home fitness live broadcast has become popular on the Internet, and Amazon has also taken advantage of this popularity to attract investment through live fitness broadcasts. Emerging traffic pool? Amazon Live Fitness is recruiting investors! In recent years, the trend of live streaming has spread to various fields and gradually emerged as a mainstream channel for e-commerce to bring goods. However, compared with the mature live streaming system of domestic e-commerce, it is still in the emerging development stage in the cross-border field. Recently, New Oriental’s new trend of live streaming that integrates teaching with selling products has sparked heated discussions. There are reports that New Oriental is currently preparing an e-commerce college, focusing on cultivating cross-border e-commerce talents. It can be seen that the new model of live streaming e-commerce is now developing strongly. Not only are more and more cross-border sellers using this channel to promote their products, but even Amazon officials are using it to attract investment. A seller reported that he recently saw a live broadcast of Amazon's global store opening on a short video platform. It is reported that the official investment promotion team will live broadcast "Cross-border Gym" every Tuesday, Thursday and Saturday , and release relevant investment promotion appointment links. ▲ The picture comes from Zhiwubuyan Following the live Q&A session by a senior Amazon manager in early January, the official live broadcast was restarted again after half a year. And it was through the currently popular live fitness method, leading cross-border people to exercise while carrying out investment promotion. One seller joked: "Last year you couldn't find the investment manager, this year the investment manager can't find you." Although with the adjustment of epidemic policies in various places, more and more people have returned to normal offline work, the popularity of Liu Genghong's live fitness broadcast is fading, and it seems a bit too late for Amazon to "take advantage of the popularity" at this moment. However, from another perspective, this method is also beneficial for the official to reach more people and tap more cross-border sellers. New Oriental, which once fell into difficulties several times due to the double reductions, has now achieved a brilliant turnaround and used its many years of teaching expertise to form a unique live broadcast selling point. At a time when pessimistic voices are heard throughout the industry and sellers' confidence is generally weakening, Amazon has taken a different approach by attracting investment through live fitness broadcasts. Perhaps, like New Oriental, it can also open up a brand new opportunity. What do you think about this? 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