Teach you how to use Amazon coupon promotions efficiently!

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On Amazon, coupons are a powerful promotional tool to increase product sales during Black Friday and Cyber Monday. However, during every Amazon peak season promotion, many sellers often fail to set up coupons properly, resulting in poor promotion results.

So, how can we set up an efficient coupon promotion during the peak season? Today, I will share with you some tips on setting up coupons during the peak season:

Let’s first look at the features of coupons:

01. Budget for coupons

The amount of the coupon budget is:

Estimated promotion quantity*(promotion discount amount of a single item + 0.6 USD)

For example, if the product price is $20, the coupon promotion discount set during Black Friday and Cyber Monday is 20%, and the expected number of coupon promotions is 200, then the total budget for coupons should be:

200*(20*20%+0.6)=920 USD

Because coupons are only used to purchase goods, they will be used before they are spent. Therefore, we can set a higher expected number of promotions to avoid premature removal of coupons due to insufficient budget during the promotion period.

02. Discontinuation of coupons

There are three situations in which coupons can be stopped:

The first one is that the promotion period has expired.

After the promotion period expires, the coupon can no longer be used;

The second is that the budget is spent

When the coupon budget consumption reaches 80%, it will no longer be displayed;

The third type is artificial stop

If due to special circumstances we need to stop the coupon, then:

On the US and Japanese sites, coupons that have been received will expire after 30 minutes;

On the European site, coupons that have been received can still be used before the end of the promotion date.

03. Overlay of coupons

Coupons can be combined with other ongoing Amazon promotions. When setting them up, you must pay special attention to the following:

Other Amazon promotions that can be superimposed include: flash sales, seven-day flash sales, member-exclusive discounts, product promotion codes, and product promotion prices, etc.

04. The effect of using coupons

After setting up a coupon promotion, we must check the effectiveness of our coupon usage.

In the background coupon usage details, if the number of people who have redeemed the coupon accounts for more than 30% of the total number of people who have received it, it is a good coupon promotion;

If this ratio is lower than 30%, it means that the current promotional effect of the coupon cannot impress buyers to make a purchase, resulting in buyers not intending to use the coupons after receiving them.

Amazon Seller Promotion Tips

Use single-use codes for high discounts

If Amazon sellers do not want to sell all of their products at a discount, they should set up single-use codes.

Group (multi-use) codes are coupon codes that can be used repeatedly. These coupon codes are often shared by Amazon sellers on deal sites and social media, especially when Amazon sellers are offering big discounts.

Amazon sellers’ competitors can also use these coupon codes to buy all of the seller’s product inventory and even sell it to the seller at the original price.

2. Set the maximum order quantity during big promotions

(1) Even single-use codes can be used to purchase multiple products by default. This code can only be used once, but it does not mean that the buyer cannot purchase 9ExgcPw9 products in the same order.

(2) If the coupon code offers a 30% discount, it means that the customer gets 99 items at a 30% discount.

(3) The solution to this problem is that if Amazon sellers are running high-discount coupon codes, they should set a maximum order quantity for the product from Amazon Seller Central. This will limit the maximum number of units that buyers can purchase in one order, meaning that competitors cannot buy and resell all of the seller’s inventory.

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