Shein's sales in the US have surpassed H&M and Zara! Its downloads have also surpassed Amazon

It is learned that Chinese fashion giant Shein's sales in the United States have exceeded H&M and Zara. As of June this year, Shein's sales accounted for 28% of total fast fashion sales in the United States, surpassing H&M (20%), Zara (11%), Forever 21 (10%) and Fashion Nova (8%). In contrast, Shein's share was only 13% at the beginning of 2021.

Analysts believe that Shein's sales surge is due to the brand's "mobile first" strategy. From January to mid-June 2021, the size of the fast fashion market segment in the United States expanded by 15%. During this period, Shein's sales in the United States increased by nearly 160%. It can be seen that American buyers are tired of home clothes and sportswear, and have a strong demand for all kinds of fashionable clothing.

It is understood that the number of downloads of Shein app in the United States has exceeded that of Amazon. According to data from Sensor Tower Store Intelligence, mobile shopping was very popular last year. For example, during Black Friday last year, American consumers downloaded as many as 2.8 million mobile shopping apps, an increase of 8% over 2019. Walmart, Amazon and Shop were the top three most downloaded apps during Black Friday in 2020.

Editor ✎ Estella /

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