Amazon has added a new fee: advertising management fee!

Starting from 2024, Amazon's behavior of taking advantage of sellers has become more and more unbearable. Warehouse defect fees, warehouse configuration fees, low inventory fees... and so on have appeared one after another. When the advertising fees themselves are already super high, they still want to fleece sellers through advertising!

In the past two days, the member-exclusive charges have not been fully digested, and now there is an additional advertising management fee (an advertising service fee of 0.03 per click).

The two charging policies came one after another, and the sellers were once again defeated and called Amazon shameless! !

The email sent by Amazon emphasized: Starting August 15, 2024, regulated advertising rates will apply to your Amazon advertising account for advertisements placed in Canada.

Advertising management fees, also known as advertising regulatory fees, are fees that may be charged to you on your bill when you place ads in certain countries or when advertisers purchase ads in certain countries, depending on the implementation of local Digital Services Taxes (DST) or other regulations.

Previously, the countries that charged fees were mainly concentrated in Europe, including: France, Italy, Spain, the United Kingdom, Austria and Turkey. Now the Canadian site will also start charging fees!

Currently, only some sellers have received this message, but judging from the content of the email, there is no specific group involved. It should be a charging rule for all sellers.

Some senior sellers further pointed out that this fee is different from normal advertising fees, which are charged on the corresponding site, but is calculated based on the clicks of the buyer's account. That is , if an Amazon seller opens an advertisement on the US site and buyers in Canada, France and other countries click on the advertisement, the seller will incur corresponding advertising management fees.

There is no final conclusion yet, and the specific details will be subject to the notification received. However, once this charging policy is implemented, the sellers' meager profits will be even more precarious.

• United Kingdom: 2%

• Italy: 3%

• France: 3%

• Spain: 3%

• Austria: 5%

• Türkiye: 7.5%

• Canada: 3% (new sites)

The above rates may change according to the off-season or peak season or winter and summer time.