Top 10 Reasons Why Amazon Accounts Can Be Blocked

As the world's largest e-commerce platform,

Amazon is committed to providing customers with a first-class shopping experience .

Meet all the shopping needs of customers.

Amazon also always emphasizes this to sellers.

It has implemented a strict system to ensure quality.

Punitive measures will be taken for any behavior that affects the shopping experience.

Therefore, being blocked by Amazon is something that sellers often encounter.

Let’s take a look at the 10 reasons that are most likely to lead to Amazon account suspension:

In order to ensure fair competition among sellers and improve the shopping experience of buyers, Amazon stipulates that the same identity is not allowed to have multiple accounts on the same site. Determining account association means that Amazon obtains seller-related information through technical means and determines that multiple store accounts belong to the same seller by matching association factors.

The exact basis for Amazon to detect linked accounts is not public, nor does it need to be public. Here, sellers are advised to check whether two different accounts are linked. You can use the following points:

• The IP address of the device that logged into the account

• The MAC address of the network adapter

• Registered company information

• The email address associated with the account

• Seller information

• Receiving account number

• Register Email

• Credit card information

• The two accounts have too high product similarity

According to the requirements of relevant European regulatory authorities, Amazon is obliged to conduct company and company owner identity verification (KYC verification) for sellers who open stores on European platforms (including the United Kingdom, France, Germany, Spain, Italy, etc.). Sellers can only sell on European platforms after being reviewed and approved by the European verification team. To this end, sellers are required to fill in the relevant information truthfully and upload the required documents as required through the seller backend when registering and after registration. If the KYC review fails, the store will also be blocked. The documents generally required to be uploaded by sellers include the following:

• Certificate of company registration

• Company bills ---- required by Hong Kong and Taiwan companies

• Company bank statement

• ID of the primary contact

• Company beneficiary certificate

• Personal expense bills for primary contact

• Primary beneficiary personal expense bills

Performance indicators are codes of conduct set for third-party sellers. Amazon uses performance indicators to distinguish good, medium and poor sellers. Among these indicators, order defect rate, order cancellation rate and delayed shipment rate are the main reasons for account closure. Return rate and customer service dissatisfaction rate are not hard indicators for measuring seller accounts.

•Order defect rate: < 1%

• Pre-delivery cancellation rate: < 2.5%

•Late rate: < 4%

• Invoice delay rate < 3%

Products that Amazon explicitly prohibits from being sold cannot appear on the platform, and restricted products need to be approved by Amazon before they can be sold. Many products need to be certified by an authority before they can be sold on Amazon. For example, to sell medical equipment, toys, etc., you need to obtain documents approved by relevant agencies. In addition, you need to upload other documents such as safety data sheets and exemption forms. Therefore, sellers must comply with relevant regulations to avoid trouble.

Many reasons for account suspension are related to product quality. Amazon requires sellers to sell high-quality products and cannot ignore quality for the sake of price and quantity.

This means that the actual product is too different from the description in the listing. When the product received by consumers is not the same as what they ordered, buyers are likely to file a complaint. If this happens too often, sellers will be warned by Amazon or their stores will be closed.

As we all know, European and American countries have very strict protection of intellectual property rights. Therefore, when doing business in foreign markets, in addition to protecting your own intellectual property rights, you must also ensure that you do not infringe on the intellectual property rights of others. The same is true on the Amazon platform. If a seller is complained of infringement, the seller will be removed from the shelves at the least, and the account will be directly blocked and the store will be closed at the worst. The following situations may lead to infringement:

• Appearance infringement

• Trademark infringement

• Patent infringement

• Image infringement

•Keyword infringement

When uploading products on Amazon, sellers must use UPC. This code is essential and can be used as a product identifier to help Amazon track product performance. If sellers purchase UPCs from illegal channels, it is easy to cause code mismatches, which can lead to sellers being banned.

Merging zombie listings to quickly obtain reviews is a practice that Amazon cracks down on severely.

This is prohibited by Amazon. Sellers cannot buy reviews or offer discounts or free gifts in exchange for positive reviews. Amazon has strict rules to ensure the authenticity of reviews and sellers are strictly prohibited from manipulating reviews.

If your account is blocked, don't panic, calm down, and then implement the following measures:

Find out the reason for the suspension. When Amazon freezes an account, it will clearly state the reason, which may be due to failure to meet the quota or violation of the policy. You need to confirm the problem.

Evaluate sales behavior. After understanding the reason for the account suspension, conduct a deeper analysis. Find the actual sales behavior that led to the suspension, such as which banned products were sold or which behaviors made consumers dissatisfied.

Correct the problem. In addition to correcting the problem, take steps to prevent it from happening in the future. Prepare all relevant documentation.

·Develop an effective Plan of Action (POA). You can appeal against the ban, take it seriously and don’t waste this opportunity.

Your action plan includes:

- State the problem

—List the corrective actions you have taken, attaching necessary documents or screenshots as evidence. The goal is to convince Amazon staff that you have resolved the issue and will not violate any policies again.

-Also make sure you’ve taken preventative measures to prevent the problem from happening again

—Brief summary

The POA is a formal appeal document, and the Amazon team will evaluate your appeal thoroughly. The POA must accurately and completely present all the facts.

Prepare and send the appeal documents to Amazon. You will need to communicate with the Amazon team several times before there is a final result, so please be patient.