What is Amazon One-Click Ordering? Amazon One-Click Ordering Review

Overview

Click the [One-click Order] button on the right side of any product page to automatically generate an order and match the default payment method and delivery address.

If you need to purchase multiple items, you can add the required items to the shopping cart together, and then click [Order All in One Click] on the right.

introduce

If the user has already completed shopping on the website, that is, has saved payment and address information, then there is no need to submit this information again during the subsequent purchase process, and the purchase can be completed with just one click.

At present, Amazon's one-click ordering has evolved into buy now

develop

Amazon first submitted a patent application for "one-click ordering" in 1997 and was approved by the U.S. Patent and Trademark Office (USPTO) in 1999.

In January 2012, the “one-click ordering” patent was officially approved in Canada.

In March 2012, the “one-click ordering” patent was approved in Japan.

In 2013, Richard Brandt, a journalist specializing in reporting on Silicon Valley innovation and a well-known journalist in the technology industry, wrote a biography about Amazon called "One Click."

In 2014, Amazon released the Fire Phone, which has a FireFly button on the side of the phone. The FireFly button is actually the inheritance of the "one-click ordering" function on the mobile phone, allowing customers to place orders more conveniently using mobile phones.

On April Fools' Day in 2015, Amazon launched a hardware product called Dash Button. Users only need to "one-click" the button on the Dash Button to directly order the corresponding regularly purchased goods. This Dash Button is an extension of the "one-click ordering" function of the Amazon web version.

In March 2016, Amazon filed another patent application to allow users to pay by taking selfies instead of entering passwords.

On September 12, 2017, the “One-Click Ordering” patent expires and can be extended for up to 5 years.

Media and expert comments

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers don't have to think twice. This philosophy can be summed up by the phrase on every page: "One-click ordering."

lawsuit

Barnes & Noble, the largest physical retail bookstore in the United States, launched its own fast checkout system, Express Lane, in May 1998. It is similar to Amazon's "one-click ordering", but the checkout steps are expanded to "two-click ordering": when the user clicks the "Quick Buy" button, the system will pop up a second button for confirmation.

Three months after Amazon officially obtained the patent license, it formally sued Barnes & Noble for infringement. In December 1999, the U.S. District Court in Washington State ruled on the case and prohibited Barnes & Noble from using the "Fast Track". After several years of litigation, the two parties finally reached a settlement in 2002.

References

• 1. One-click ordering: Amazon official website [reference date 2018-03-04T16:00:00.000Z]
• 2. Amazon has a "one-click ordering" feature, but this legendary "rogue patent" is about to expire: Baidu [cited date 2017-01-01T16:00:00.000Z]
• 3. Amazon’s “one-click ordering” feature has completely changed the e-commerce game landscape: 36kr [cited on 2018-10-21T16:00:00.000Z]