Mall91 was founded by Nitin Raj Gupta and Shubham Paramhans in 2018. It is a social e-commerce platform that integrates multiple functions, including games, videos, chat and social shopping functions. It is reported that the platform plans to expand to eight other regional languages in India. Founded in 2018 Headquarters Noida, New Delhi, India Founders Nitin Raj Gupta and Shubham ParamhansBasic IntroductionMall91, launched in 2018 by Nitin Raj Gupta and Shubham Paramhans, is a homegrown social platform that blends live video-based shopping, local language voice recognition-based catalogue, Whatsapp-like chat-based checkout. The company claims that it has reached 2,000 Tier 2, 3 and 4 towns and villages in India by enabling the first e-commerce transaction in its lifetime. Company IntroductionMall91 was founded in 2018 by Nitin Raj Gupta, whose parent company is Rovi91 Innovations. The company provides services such as games, videos, chats and social shopping to customers, targeting 400 million local users in second-, third- and fourth-tier cities. The startup currently operates in more than 2,000 cities and raised seed funding in December last year. FinancingIn October 2019, Mall91, an Indian social commerce platform for local users, announced that it had received a round A financing of 679 million rupees (about 7.5 million US dollars), led by Go-Venture, and participated by Beenext, Kalaari Capital and AngelList India. It is reported that the company will use the funds for product development, international expansion, talent recruitment and strengthening supply chain capabilities. References
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