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Common terms used in cross-border e-commerce. B2B model: Business to Business, for example: Alibaba.
B2C model: Business to Customer-Business to individual, for example: Amazon.
C2C model: Customer to Customer - individual to individual, such as Shopee auction. C2A: Consumer-to-administrations e-commerce, refers to the government's e-commerce activities with individuals.
B2A: Business-to-administrations e-commerce refers to e-commerce activities between enterprises and government agencies.
Product placement: inserting relevant advertisements into movies, TV series or other scenes.
SEM: abbreviation of Search Engine Marketing, which means search engine marketing.
EDM: The abbreviation of Electronic Direct Marketing, which is email marketing.
CPS: The abbreviation of Cost Per Sales, which means sales share.
CPA: Cost Per Action,
Cost per action is a pricing model that charges users based on the actions they take on online ads. There are specific definitions for user actions, including forming a transaction, obtaining a registered user, or clicking on an online ad.
CPM: (Cost Per Mille, or Cost Per Thousand; Cost Per Impressions) cost per thousand.
CPC: (Cost Per Click; Cost Per Thousand Click-Through) cost per click.
ROI: abbreviation of Return On Investment, rate of return on investment.
SEO: abbreviation of Search Engine Optimization, search engine optimization.
CR Conversion Rate: The abbreviation of Conversion Rate, which refers to the proportion of converted visitors to all visitors to a website.
UV: abbreviation of Unique Vister, independent visitor.
AdWords: Google's keyword bidding advertising.
Alexa: Alexa.com is a world ranking website. There are two types of website rankings: comprehensive ranking and category ranking.
Bounce rate: Bounce rate refers to the percentage of users who leave a page after browsing it.
Page visits per capita:
The total PV divided by the IP address gives the average number of pages visited by each user. Users who visit at least 10 pages per person are considered high-quality users. Digital website network popularity: Search for the website name, the more search results there are, the more popular it is.
SEO performance: inclusion, PR, and ranking.
Number of newly registered users per day = UV*1% = 80,000*1% = 80
Active users = registered users/10 = 100,000*10% = 10,000
Maximum number of concurrent users = active users*20% = 10,000*20% = 2,000
Number of fee-paying transaction customers = active users*5% = 10,000*5% = 500
Sales: Number of paid transaction customers * average price of goods 200 = 10,000
Average customer transaction price: per customer transaction; also known as ATV in retail terminology, which is the average purchase amount of each customer. E-commerce Company Jobs
UI is the abbreviation of User Interface. UI design refers to the overall design of software interaction, operation logic, and interface aesthetics.
TD stands for Technology Development Department
JS stands for JavaScript front-end development.
DZ means page reconstruction and page production.
PM stands for project manager.
PDM stands for product manager.
UED stands for user experience design and interaction design.
Operation Manager means operations manager. Product logistics and customer management
QC is the abbreviation of Quality Control in English, which means quality control in Chinese, also known as quality inspection, which means conducting a preliminary inspection of the product to eliminate quality problems.
SKU is the abbreviation of Stock Keeping Unit, which is the unit of measurement for inventory in and out, which can be in pieces, boxes, pallets, etc. It is the smallest available unit for inventory control.
3PL stands for Third Party Logistics, which in the e-commerce industry refers to express delivery companies.
PCS is the abbreviation of the unit of measurement, namely pieces, pieces, sheets, strips, and sets. It is often seen in foreign trade transactions. Later, for the convenience of writing, it was extended to other industries and can represent products that indicate quantity, such as pieces, packages, and bags.
SRM is the abbreviation of Supplier Relationship Management, which means supplier relationship management.
ERP is the abbreviation of Enterprise Resource Planning.
OMS is the abbreviation of Order Management System, which is order management system.
CRM is the abbreviation of Customer Relationship Management, which means customer relationship management.
The RFM model is an important tool and means to measure customer value and customer profitability. This mechanical model describes the value of a customer through three indicators: recent purchase behavior, overall purchase frequency, and how much money a customer spends. Other vocabulary
EDI: EDI is the abbreviation of Electronic Data Interchange. It is an electronic means of transmitting orders, invoices and other work documents between companies.
FAQ: It is the abbreviation of Frequently Asked Questions in English. It means "frequently asked questions" in Chinese. FAQ is considered to be a commonly used online customer service method. A good FAQ system;
IMAP: INTERNET MESSAGE ACCESS PROTOCOL is an email retrieval protocol developed by the University of Washington. Its main function is that email clients (such as MS Outlook Express) can use this protocol to retrieve email messages from email servers, download emails, etc.
B/S structure: Browser/Server, browser/server mode, is a network structure mode after the rise of WEB. The WEB browser is the most important application software on the client. This mode unifies the client and concentrates the core part of the system function implementation on the server, simplifying the development, maintenance and use of the system;
ISP: ISP stands for Internet Service Provider, which is a telecommunications operator that provides network access services, message services, and value-added services to a wide range of users. ISP is a formal operating enterprise approved by the state competent authorities and enjoys national legal protection;
PKI: PKI (Public Key Infrastructure) is a key management platform that follows established standards. It can provide cryptographic services such as encryption and digital signatures and the necessary key and certificate management system for all network applications.
SSL: Secure Socket Layer, developed by Netscape to ensure the security of data transmission on the Internet. It uses data encryption technology to ensure that data will not be intercepted or eavesdropped during transmission on the network.
CA: Certification Authority is the international name for a certification body. It is an institution that issues, manages, and cancels digital certificates for digital certificate applicants. The role of a CA is to check the legitimacy of the certificate holder's identity and issue a certificate (by using mathematical methods to sign the certificate) to prevent the certificate from being forged or tampered with.
ERP: ERP is the abbreviation of Enterprise Resource Planning. It is a management platform based on information technology and systematic management ideas to provide decision-making and operation means for enterprise decision-makers and employees. The ERP system integrates information technology and advanced management ideas, becoming the operating model of modern enterprises, reflecting the requirements of the times for enterprises to reasonably allocate resources and maximize the creation of social wealth, and becoming the cornerstone of enterprises' survival and development in the information age;
CRM: CRM (Customer Relationship Management) is a term originally proposed by Gartner Group and has recently become popular in corporate e-commerce. The main meaning of CRM is to improve customer satisfaction and thus enhance the competitiveness of enterprises through in-depth analysis of customer details.
PR value: the full name is PageRank, which is a component of Google's search ranking algorithm. The levels range from 1 to 10, with 10 being the full score. The higher the PR value, the more important the webpage is in the search ranking. In other words, under the same conditions, websites with high PR values have priority in the ranking of Google search results.
SPU (Standard Product Unit): Standardized product unit. It is the smallest unit of commodity information aggregation, and a set of reusable and easily searchable standardized information, which describes the characteristics of a product. In layman's terms, commodities with the same attribute values and characteristics can be called an SPU. SKU (Stock Keeping Unit): The unit of measurement for inventory in and out, which can be in units of pieces, boxes, pallets, etc. It is the most commonly used in clothing and footwear. For example: In textiles, a SKU usually means: textiles of the same specifications, the same color, and the same style. (How to distinguish between SPU and SKU? For example, in mobile phone products, the N97 with a red shell and the N97 with a black shell are two different SKUs, but the same SPU.)
Pageviews (PV), visits: Pageviews, each time a user visits a web page on a website, it is recorded once. If a user visits the same page multiple times, the visits are accumulated.
Unique Visitor (UV): A computer client that visits your website is a visitor. The same client is only counted once during 00:00-24:00.
UPV: Unique Pageview, is the number of times a visitor visits your website. It is determined based on the interaction between the visitor's browser and the website server. Currently, it is counted by the session in which the customer logs into the server. One session is counted as one time.
Customer conversion rate: Customer conversion rate = number of customers placing orders/number of visitors.
Order volume: Order volume = number of orders/number of ordering customers.
Average order value: Average order value = order amount/number of ordering customers.
Order conversion rate: Order conversion rate = number of orders/number of visits.
Average order amount: Average order amount = order amount/order quantity.
Cumulative followers: The number of customers who followed a product at the end of the statistical period.
Average visit depth: Average visit depth is the ratio of the number of page views of users in the store to the number of visitors. It indicates the average number of pages a customer visits each time.
Average stay time: The average page stay time is the ratio of the total time a user stays in the store to the number of user visits. It indicates the average time a customer spends in the store each time they visit. The unit is seconds.
Average page dwell time: the average time a visitor spends browsing a single page. The page dwell time = the time to enter the next page - the time to enter the current page. References |
