Amazon's order volume plummets! Sellers: It's all due to the new regulations

A while ago, sellers were still heatedly discussing the issue of Amazon's warehousing configuration service fee, but they didn't know that this was just the "appetizer" and the real trick was yet to come.

We all know that Amazon's coupons are used very frequently. Recently, Amazon dropped another bombshell: Amazon's US site implemented new coupon regulations, which once again tightened the profit margins of sellers.

New Amazon coupon rules take effect

Recently, Amazon US released an announcement about the new coupon pricing rules. The content shows that Amazon will implement new coupon rules on March 12, 2024. After that, sellers will need to comply with the new pricing requirements when submitting coupons . Currently, the European, French, and Japanese sites have successively updated their coupon policies.

According to the announcement, three conditions must be met to submit coupons:

In fact, not long ago, Amazon France took the lead in announcing the implementation of new coupon regulations, and now the US site has confirmed that it will follow suit. I believe that more sites will follow suit in the future. This news is undoubtedly a bolt from the blue for Amazon sellers.

Obviously, under the new coupon rules, the profit margins of goods will be further squeezed, Amazon will become more difficult to do business, and sellers will have to survive in the cracks. Amazon's move makes it hard not to suspect that it is quietly setting off a low-price internal circulation wave.

Because the threshold for using coupons is low and the budget is controllable, most sellers will choose to use coupons to promote new products. However, in order to claim coupons for new products later, we must first sell at least one order. If new products cannot claim coupons, new products may only be able to rely on advertising.

Moreover, the profits of old products have also been affected by the new regulations . According to the new regulations, this is actually requiring sellers to provide discounts on top of discounts, and the next coupon discount must keep up with the historical selling price that has already been discounted.

Even if you use coupons, you will end up in a spiral of low prices. If you set a 20-30% discount at the beginning, you won’t be able to change it even if the profit is not enough later.

Therefore, if we don’t raise the price of our new products, there will probably be no room for price manipulation in the later stages.

The new rule disrupted the rhythm of sellers. Many sellers said they would only set a 5% discount, and many sellers have already started to adjust their prices...

New regulations cause sellers' orders to plummet

Cross-border Knowledge learned that with the new coupon policy of Amazon's US site officially taking effect on March 12, it has caused a great impact on many Amazon sellers. Many sellers have woken up to find that the order volume has plummeted in the past two days due to the invalidation of Amazon's front-end coupons and the error reporting of back-end coupons caused by the new coupon policy. Some sellers' order volume has dropped by 30%, and some sellers have even seen their orders halved.

Many Amazon sellers have reported that Amazon’s new coupon regulations mean that new store products without reference prices cannot create coupons, while old store products are shown as “no reference price” due to large numbers of errors reported by front-end and back-end coupons.

If you receive a coupon error message, you can do the following:

Due to the large number of coupon errors, the sellers' orders plummeted overnight. There are many sellers whose orders plummeted, and along with the plummeting orders, advertising costs soared.

One seller couldn't help but sigh: "The order volume is indeed poor, and the US economy is also very bad this year."

In short, it seems to be a fact that Amazon is constantly squeezing sellers in order to gain more market share. However, we will deal with it anyway.