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Recently, there has been constant news and gossip in the entertainment and internet celebrity circles, and all kinds of big revelations have emerged one after another, providing cross-border sellers with fresh material to slack off on a busy Monday. Yesterday’s cross-border people: Have you eaten the melon about Leehom Wang? Today's cross-border people: Yiwei = Jiuhong =... Each case was more shocking than the last, and the onlookers were all lost in the melon field. It also attracted the attention and discussion of many sellers in the cross-border seller group. I learned that yesterday’s Amazon sellers’ daily work reports were written like this: 1. Assist in handling Wang Leehom's household affairs 2. Cooperate with the tax investigation on Wei Ya 3. Follow up Li Jiaqi’s tax situation in real time Although these gossips are not what sellers who receive ten orders a day should be concerned about, the exposure of scandals of public figures is actually a microcosm of a certain social phenomenon, and the above news also has profound warning significance and is worthy of deep consideration by every seller. The current situation of cross-border sellers from the Wei Ya incident According to reports, the tax department of Hangzhou City, Zhejiang Province recently announced the handling of the tax evasion case of internet anchor Huang Wei (net name: Wei Ya). Wei Ya's tax evasion was recovered and she was fined 1.341 billion yuan. ▲ The picture comes from Weibo This incident also sounded a wake-up call to the majority of cross-border practitioners, that is, in the operation of the company, it is necessary to pay attention to tax compliance issues. Because the industry that Amazon sellers are engaged in involves overseas transactions, they need to be more cautious in settlement, foreign exchange settlement, and collection of payments during operations, and be aware of, understand, and abide by the law. Some sellers said that in the future, as cross-border e-commerce gradually moves towards compliance operations, cross-border e-commerce taxation will also become increasingly compliant. Therefore, we would like to remind the majority of cross-border sellers that laws and regulations are something that every entrepreneur must pay attention to. They must adhere to compliant operations, pay taxes legally, and avoid breeding greater hidden dangers. In addition to the issue of tax compliance that has attracted the collective attention of sellers, the amount of the fine is enough to make sellers' pupils tremble. A seller said: The Wei Ya incident once again made me realize that I am light years away from the rich. Why do people spend hundreds of millions at a time? I feel sad for a long time when I spend ten dollars on advertising in the morning. So the question is, how long does it take for an ordinary seller on Amazon to earn as much as the 1.3 billion yuan fine imposed on Viya? ▲ The picture comes from Zhiwubuyan In fact, we all know that this is a false proposition with a sarcastic nature. For most ordinary sellers, 1.3 billion is not only an astronomical figure, but also their lifelong goal. But it is not impossible to accumulate so much wealth by doing Amazon. For example, the operating income of several top sellers in China is in the billions. Of course, most sellers still have a clear self-awareness, and this time the Viya incident has allowed a large number of joke tellers hidden among the sellers to return to the stage. "I also earned 300 million this year, one memory, one frustration, one difficulty." ▲ The picture comes from the Internet “Even if our whole family started Amazon from scratch, we couldn’t make that much money.” "Don't even mention 1.3 billion. I've never seen 41 million in my life." “If you can make billions running Amazon, you shouldn’t have to worry about advertising and shipping costs.” "To be honest, 1.341 billion sounds like a lot and seems out of reach. But as long as you are serious, down-to-earth, smart and willing to work hard, you can earn that much in just 90,000 years." Behind the sellers' ridicule, it is actually a true portrayal of Amazon sellers. For an ordinary Amazon seller, it is a long and difficult road to achieve a small goal , especially in the context of the collective decline in performance this year. Many sellers are unable to make ends meet and their good times are no longer there. Looking at the financial reports of major companies in the first three quarters of this year, only a few maintained stable revenue and profit growth, while the rest ended up with a sharp decline in performance. Obviously, making money on Amazon is not as easy as it is touted by the outside world. Otherwise, there wouldn’t be frequent reports of negative news such as certain sellers going bankrupt, laying off employees, and restructuring. For example, a recent big seller was once again pushed to the forefront of public opinion. Is it a rumor that the big seller moved out of the office building overnight? It is learned that recently, a post about the revelation of Damabao Shijia went viral on the Internet. The news said that the cross-border Damabao Shijia originally located in Yousong, Longhua, was moving away because the landlord wanted to increase the rent, but the boss disagreed, so he moved away with more than 3,000 employees overnight, leaving behind several factory buildings and dormitories. The whistleblower also said that landlords in Shenzhen are so generous that no matter how shabby the factory is, there will always be someone to rent it. ▲ The picture comes from the Internet Soon, the news spread in the cross-border circle. There were many different opinions in the industry, and some sellers even speculated that Baoshijia’s performance had declined and it could not even pay the rent for its office. It is understood that the actual situation of Baoshijia is not exactly as described in the above post, and the authenticity of some details is still questionable. According to information, Baoshijia was founded in 2007 and is known as one of the "Five Tigers of Bantian". It is a benchmark cross-border e-commerce group company integrating multiple platforms and multiple categories. Its goal is to become the "Walmart of cross-border e-commerce." Some people say that cross-border e-commerce companies are made or broken by Amazon. If Amazon does well, it will not care about the rising rent, but if Amazon's performance is poor, Shenzhen's high rent and other costs may be the last straw that breaks the camel's back. It has been reported before that there were large-scale sales and lease terminations of thousands of square meters of office space in Shenzhen. So does Baoshijia, known as one of the Five Tigers of Bantian, have other hidden secrets? It is reported that Baoshijia's major move to change its office location was not an overnight move as rumored in the industry, but a long-planned layout. The new office location is an office building that Baoshijia had previously purchased. If what is reported is true, it not only dispels the rumor that the boss of Baoshijia cannot pay the rent, but also indirectly reflects that the business situation of Baoshijia is actually improving overall. It is said that every cross-border seller has the dream of becoming One Shenzhen Bay. Perhaps we cannot achieve as much wealth as a certain public figure in the short term, but Amazon is an option with both risks and plans. The future is uncertain and everything is possible for sellers.
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