Quick Look! Amazon’s warning about fake orders has been upgraded! Will it be directly counted into store performance?

We recently received a shocking news that Amazon has started a wave of warnings against fake orders! And this wave of warnings is actually placed directly in the backend performance!

The news came from one of our student sellers, who received a policy compliance warning on the performance page in the background, stating that the store had abused product ratings, feedback, and reviews, and a warning has now been sent.

Then we saw other sellers in various communication groups asking the same question. They all received warnings of abuse of ratings directly in the background. Some sellers have already shown "risk of suspension" on the homepage!

In the past, Amazon’s practice of warning against fake orders was generally to send warning letters to sellers in bulk who were suspected of violating regulations. Sometimes, they would deliberately do something weird and send warning letters regardless of whether or not there was suspicion of fake orders.

However, the warning letter is only sent by email, and there is no actual punishment for the seller. If there is any seller with suspected behavior, he may be able to get away with it if he behaves himself after receiving the letter . Generally, only those who place fake orders in defiance of the warning letter will be dealt with and their sales rights will be removed.

The current wave of fake order warnings is directly issued in the backend, and is also recorded in the store performance, which is considered a policy compliance violation. Such backend warnings are completely different from simple email warnings, and come with a certain degree of punishment. Sellers must be more cautious in handling backend warnings than warning letters, as they are related to safety issues such as store performance.

Although policy compliance has been added to store performance for a long time, Amazon generally notifies customers of warnings and violations through emails and handles them directly, and rarely goes through the policy compliance page in performance. The advantage of this is that even if some minor violations are handled, they will not be recorded in performance.

Now the warning of fake orders is also placed on the performance page for notification and processing. Amazon will definitely have other actions in the future. It may put more cases on the performance panel for processing, and the requirements for sellers’ policy compliance may be further increased! This will undoubtedly bring more pressure to sellers’ daily operations!

Amazon would not send out such a strong warning without being sure, so this move by Amazon is also sending a signal: " We have considerable evidence to prove your fake order operation. If we want to investigate you, we can close your store at any time."

A few days ago, we also reported that the number of false reviews on Amazon has reached an all-time high and attracted the attention and criticism of major media. Amazon, which cares very much about its own public opinion, is now bound to take action to suppress it, so there will definitely be a wave of cleansing in the near future. Sellers who have taken action before must stay out of the spotlight.

At the same time, we can also look at this backstage warning from another perspective. Amazon usually settles accounts with everyone later. Now that Prime Day has just ended, according to the usual practice, it is almost time for Amazon to launch a major cleanup.

However, the situation this year is special. Now is the critical node before Black Friday and Cyber ​​Monday. The short interval between the two major promotional holidays also makes it difficult for Amazon to settle accounts later. It is too close to anyone to take direct action. So I guess after the strong warning from the backend, the time for this Prime Day settlement may be delayed until the end of the year-end peak season. During this period, some serious illegal sellers will be dealt with, and large-scale review deletion and cleanup may have to wait until after December.

In short, fake orders and ratings are very dangerous recently. After Amazon's strong warning, sellers who still go against the wind will definitely be dealt with directly. Sellers who are not sure to create a safe evaluation environment should be more cautious recently. However, it is also a critical node for Black Friday to rush rankings, and the work of adding ratings is essential. In this case, it is necessary to create a good evaluation environment to avoid being caught by Amazon.