|
▶ Video account attention cross-border navigation Have you not seen the tall pines lying in the valley trapped by the wind and frost, nor the cross-border employees heartbroken? After experiencing various changes in the cross-border e-commerce market in 2021, many cross-border workers are ready to resign and change jobs when they return to work in 2022. Some cross-border workers have rolled up their sleeves and plan to start their own company. ▲ The picture comes from the seller communication group A senior Amazon seller posted on Weibo that he had received resignation letters from many employees in recent days. However, unlike the high-paying recruitment of Amazon operations positions in early 2021, with the early arrival of the golden March and Silver April in 2022, there was news that Amazon's operations recruitment positions were reduced and salaries were cut. Is the boom over? Amazon's operational recruitment positions have been significantly reduced It is learned that although there are many employees who voluntarily resigned after returning to work after the New Year, there has been a significant reduction in Amazon's operational recruitment positions on major recruitment platforms.
Some sellers on the forum reported that the number of Amazon operations recruiting positions in their cities has been significantly reduced this year . At the same time last year, job seekers took the initiative, but this year they are in a passive position. On the recruitment software, few companies will actively ask job seekers about their job intentions. ▲ The picture comes from Zhiwubuyan In the seller communication group, some sellers also said that there are very few operations recruiting in Guangzhou, and many companies have probably withdrawn from the market. ▲ The picture comes from the seller communication group In addition, there are many reports that Amazon's operating salaries have also been reduced. Some sellers mentioned that the basic salary of Amazon operations has dropped by at least 30% compared to the same period last year. Most companies are no longer thinking about expansion, but are moving towards small and beautiful, and have higher requirements for the comprehensive ability of talents. ▲ The picture comes from Zhiwubuyan Another seller revealed that an Amazon HR told him that the base salary for those with one year of operations experience this year is around 5,000, 6,000 for better ones, and 7,000 to 8,000 for those with particularly strong abilities, but those who make 7,000 to 8,000 are very rare. There are even sellers who are currently being interviewed for Amazon operations and say that they have a year and a half of experience in infringement, but it is extremely difficult to switch to high-quality products. Wages are being suppressed everywhere, and getting a starting salary of 6,000 is harder than climbing to the sky. Looking back, due to the outbreak of the epidemic in 2020, the global consumption pattern has changed, the stay-at-home economy has risen, and the traffic of e-commerce platforms has increased sharply. Many cross-border sellers have made a lot of money, and the profits of the entire cross-border e-commerce industry have grown positively, which is really enviable. As a result, a large number of sellers have poured into the cross-border e-commerce market, hoping to take advantage of the favorable wind of the epidemic to realize their "dream of getting rich quickly." Among them, Amazon, as a leader in the cross-border e-commerce market, has become a platform that cross-border e-commerce sellers pay the most attention to. At the beginning of 2021, Amazon's recruitment for operations was extremely hot. Not only were there so many positions that operators were dazzled by the choices, but there were also many cases where multiple HRs took the initiative to contact and offered high salaries to recruit people. So, why did the market situation of Amazon operations positions change so drastically in the golden March and April that arrived early this year? Competition is fierce! Amazon tightens its policies, and companies are not making good profits It is learned that in 2021 alone, 472,000 sellers joined the Amazon Mall, which means that there are approximately 1,824 new Amazon sellers every day. By the end of 2021, Amazon will have approximately 665,000 new sellers.
▲ Image from Marketplace Pulse Judging from this situation, the era of "Amazon for all" seems to have arrived, and recruitment for Amazon operations positions should become increasingly hot. However, the reality is not the case. Many Amazon sellers not only failed to make as much money as expected, but even suffered losses. First, although the traffic on the Amazon platform is large, it is also limited. The number of Amazon sellers has increased sharply, and competition is fierce. Amazon's traffic is not enough to share, and sellers have sufficient inventory, which will result in supply exceeding demand, resulting in a low-price spiral. Secondly, Amazon has introduced a series of policies to promote the compliance of sellers. The most sensational cross-border event in the past year was the "Amazon account blocking wave". Not long ago, Xinghui Co., Ltd., the parent company of Zebao, and Tianze Information, the parent company of Youkeshu, which were involved in the account blocking wave, disclosed their 2021 performance forecasts. Due to the serious impact of the "Amazon account blocking" incident, the annual net profit loss exceeded 100 million yuan. ▲ The picture comes from Xinghui Shares' performance forecast Finally, the outbreak of the epidemic has led to labor shortages at ports, supply chain chaos, and soaring freight rates. Sellers’ logistics costs have become very high, and their profit margins have been reduced. These situations have caused many sellers on Amazon to shift from continuously expanding their businesses to reducing their company size and refining their operations. As a result, the recruitment of Amazon operations positions has also been affected and reduced. It can be seen from this that not only are cross-border e-commerce companies experiencing the pain of transformation, but Amazon's operations positions are also undergoing an unprecedented industry "reshuffle." Industry reshuffle? Amazon's operational capabilities and performance are the hard truth! It is learned that although people in the cross-border workplace say that it is becoming increasingly difficult to do business on Amazon, there is still a steady stream of sellers pouring into the Amazon market. But compared to last year when Amazon sellers scrambled to recruit a large number of Amazon operation talents, this year sellers obviously have their own plans.
A seller on the forum mentioned that the company is currently looking to recruit people, but what it needs are people who can bring breakthroughs in performance, rather than people who only know how to stick to their own little piece of land and have no drive. ▲ The picture comes from Zhiwubuyan Therefore, Amazon operators do not need to be too anxious. Even if jobs are reduced, as long as they have the ability, they will still be a "treasure" wherever they go. Although it is hard to go through thousands of trials and tribulations, gold will be found after all the sand is blown away. When the tide of cross-border e-commerce recedes, it is not difficult to predict that those cross-border sellers who tried to "swim naked" or "get rich overnight" will exit the market, leaving behind strong and well-prepared sellers, and platform operation recruitment will develop in the direction of being small and elite. However, we must remind you that Amazon is reducing its operational positions. Cross-border workers who want to change jobs must consider and act carefully. Don't fall into a trap accidentally. Try to choose cross-border companies with advantageous products, supply chains, and competitive salaries and benefits.
|
