How to utilize Amazon’s traffic?

How to utilize Amazon’s traffic?


First of all, we need to clarify how many traffic entrances we have, which are free traffic , which are paid traffic , and find out which ones we can control and optimize?

Generally speaking, Amazon's traffic sources are divided into three categories: on-site traffic , off-site traffic , and direct sources (directly opening the listing link). On-site traffic is customers entering directly through the Amazon platform. It is the main way for Amazon sellers to actively obtain traffic. Compared with off-site traffic, on-site traffic is more accurate .
Traffic within the site includes

1. Traffic from official promotion activities

2. Search traffic (keyword traffic)

3. Browsing traffic

4. Related traffic: Off-site traffic includes social media and discount websites (off-site deals) , which attract customers to Amazon’s listing page through these platforms.

Secondly, we need to know the specific locations and influencing factors of these traffic displays. For example, related traffic includes natural traffic related and paid traffic related. Natural traffic related includes: variant related, lower price recommendation

New version

Frequently bought together (FBT) Tying association: promotion

Customers who bought this item also bought

Customers who viewed this item also viewed

Compared with similar products

what other items do customer buy after viewingthis item

The influencing factors are:

1. Product competitiveness
 
2. Price advantage

3. The completeness and display effect of the listing page
  
4. Review, star rating

5. Discount

6. Store performance

7. Product Similarity and Substitutability

8. Customer purchasing habits

9. Matching reference

Finally, we need to know what operations we can do?

1. Based on market acceptance, develop products that are different from competing products in a targeted manner, for example, color, number of accessories, product capacity, volume, weight, etc.

2. Accurately place ASIN ads

3. Improve the listing page

4. Maintain reviews and star ratings, and improve QA

5. Bundle complementary products to increase purchase volume, add to cart, and add to favorites

The effects then are:

1. Create differentiation

2. It is conducive to expanding the brand and increasing market share

3. Increase product options

4. Expand traffic entrance

5. Rapidly improve reviews




END


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