What is Hermo.my? Hermo.my Review

Hermo.my is a Malaysian beauty e-commerce website that entered the market in 2012. Similar to Jumei, it mainly sells cosmetics and skin care products from Japan, South Korea, and Taiwan. In addition to serving Malaysia, Hermo also operates in Singapore.

About Hermo.my

According to SimilarWeb data, Hermo.my has an estimated monthly traffic of 1.65 million, with its main audience being local Malaysians, as well as those from the United States, Singapore, Indonesia and Thailand.

Founding Background

Many consumers have never heard of Hermo's founder, who knew nothing about beauty products before founding the company. Hermo was inspired by Jumei, a popular online beauty website in China.

Co-founders PS Chong and Ian Chua both initially entered the e-commerce space by selling sneakers on LowYat.net, and later discovered a market gap in online beauty products and founded Hermo. In an interview, when asked about the secret of success, the two co-founders candidly said that Hermo's success stems from their efforts to understand and meet the needs of consumers.

Platform Advantages

1. Multiple online payment methods.

Supporting multiple online payment methods can effectively reduce user loss due to payment reasons and improve the platform payment conversion rate.

2. Multiple community websites and media promotion.

Supporting multiple community websites and media promotions, it can not only effectively promote websites and products to attract traffic to the website, but also increase the interaction between users and the platform, and better understand the market. According to SimilarWeb data, Facebook and YouTube are the main sources of Hermo.my's social traffic.

3. Support 14 days of no-reason return and exchange.

It supports 14-day unconditional return and exchange, providing good protection for consumers' shopping safety. It has a complete service system and a high rate of second purchases by users.

4. Have a complete membership system.

With a complete membership system, consumers can enjoy corresponding rights and interests according to the membership level system after becoming members, which can effectively maintain old customers and increase user repurchase rate.

Sellers settled in

1. Hot categories: The platform hot-lists skin care, makeup, hair care, personal care, oral care and others.

2. How to sell on Hermo: The platform is always looking for beauty suppliers and brand companies. If you are interested, please send an email to [email protected] and a Hermo team member will reply to you as soon as possible.