What is a Wish Trustworthy Store? Wish Trustworthy Store Review

Wish verified stores refer to stores that have passed the Wish counterfeit review process and obtained the verified store certification. The products uploaded by the stores do not need to wait for review and can be sold directly.

About Wish Trustworthy Stores

Obtaining an honest store greatly improves the efficiency of product push, but Wish will still come back for spot checks frequently. If counterfeit products are found, in addition to being removed from the shelves and fined, the store will also lose its honest store certification and will need to resubmit 10 new products for re-examination to obtain the honest store certification.

Requirements for obtaining a trustworthy store

1. The effective tracking ratio is ≥ 95%. Merchants can check the effective tracking ratio here.

2. Delayed shipment rate ≤ 10%. Merchants can check the delayed shipment rate here.

3. 30-day average rating ≥ 4.00. Merchants can check the 30-day average rating here.

4. Average refund rate for 63-93 days ≤ 10%. Merchants can check the average refund rate for 63-93 days here.

5. Imitation rate ≤ 0.5%. Merchants can check the imitation rate performance here.

Advantages of Wish Honest Stores

1. Able to obtain more wish traffic and sales. The products of the store can be sold soon after uploading.

2. Only products from honest stores have the opportunity to be certified, and those from dishonest stores have no chance to obtain it. The "Wish Certified" project will have more views and sales, which will help improve conversion rates.

3. After obtaining a wish honest store, merchant products can appear in search results faster.

4. Able to respond to customer questions independently.

View product performance

1. Go to merchant.wish.com/products and search for your product.

2. Click "Measures" and select "View Product Performance".

How to view products awarded the logo

Go to merchant.wish.com/Wish to view.

Spot check mechanism

Wish has a spot check mechanism, which is divided into three spot checks in the early stage. After passing the first spot check, it will be listed as a trustworthy store, and the traffic will be tilted. After passing the second time, the traffic will be tilted more. After passing the third time, it will be listed as a trustworthy store. Of course, spot checks will still be carried out in the later stage, and there is no fluke mentality.

Frequently asked questions

Q: How often will the assessment indicators on the integrity store interface be updated?

The valid tracking rate, late shipment rate, 30-day average rating, and 63- to 93-day average refund rate are updated daily.

The counterfeit rate is only updated when the merchant's products are reviewed.

Q: Which data on the Honesty Store interface will be used to calculate the assessment indicators?

The data from the most recent week will be used to calculate the assessment indicators. For the effective tracking rate and delayed delivery rate, the data from 14 to 21 days ago will be used to calculate the assessment. For the 30-day average rating and the average refund rate from 63 to 93 days, the data from the previous week will be used to calculate the assessment. All data will be calculated and assessed for one week starting from every Monday.