As the year draws to a close, cross-border practitioners have begun to conduct year-end summaries, review their full-year performance, and set development goals for the next year. However, unlike in the past when they were able to focus on reviewing year-end goals and analyzing promotional data, this year the "aftermath" of Amazon's delayed transaction policy seems to have become a "big headache" for operators. It is learned that the delayed transaction is due to Amazon's "payment policy on delivery date". According to the policy released by Amazon, the so-called delayed transaction means that Amazon usually reserves the seller's sales revenue for 7 days after the order is delivered , and it is possible to extend the reservation period based on the seller's order risk and historical performance. Although Amazon said it would add a delayed transaction status to the payment dashboard so that sellers can view the reserved amount, and that normal payments would be made immediately after the delayed transaction expires, the change still seriously disrupted the data statistics rhythm of sellers and further affected the performance evaluation of operators. Recently, we have observed that due to delayed transactions, a large number of Amazon operations reported a sharp drop in commissions in November: "In November, the sales volume was over 100,000 US dollars, but the payment was only 30,000 US dollars. The gross profit was ridiculously low." "Sales clearly increased in November, but even with commissions taken into account, it's still less than October." "The company seems to be quite happy about the delayed transaction, it seems like a disguised pay cut..." An operator pointed out that his sales in November were $10,000 less, resulting in a loss of about $4,000 in profits and a loss of $1,000 to $2,000 in commissions. He indicated in the sales data sheet sent to his boss that this was affected by delayed transactions, but received no response. It is understood that many cross-border companies in the industry currently collect sales data in accordance with ERP. Under Amazon's delayed transaction policy, on the one hand, data asynchrony can easily lead to errors in profit reports and even negative profits ; on the other hand, the collection cycle is lengthened, and the risk of product order returns and refunds increases, and profits may be compressed again . Taking the November performance appraisal as an example, since Amazon reserves sales revenue until 7 days after the order is delivered, only 24 days of orders received payment in November. However, the sales data statistics deducted 31 days of order costs (advertising fees, etc.), so the company was unable to accurately calculate the specific commission of operations, and some operations’ quarterly bonuses were even wasted. Some senior sellers said that under the delayed transaction policy, seasonal products and operations that calculate remuneration based on tiered commissions are the most affected. Take the peak sales season from November to January as an example. Assuming that the sales volume in these three months is the same, due to the deferral of some profits, the profit in February will be higher, but it will not reach the tiered value, so the commission will be less. Judging from feedback from the industry, most cross-border companies have not yet adjusted their salary settlement methods in response to Amazon's delayed transaction policy changes, resulting in a reduction in commissions for a large number of operators in November and a decline in overall salaries, or even a "cut in half." In response to this situation, it was mentioned in a previous article that some industry insiders suggested that financial accounting can be unified based on the settlement time dimension: the profit achievement rate is based on the order generation time, and the profit margin is based on the assessment requirements. The timeliness of the order generation time is higher but the accuracy is lower, and the opposite is true based on the settlement time. However, whether this salary settlement method is reliable and effective can only be determined after you actually operate it according to your personal circumstances. According to industry sources, not all Amazon accounts are currently affected by the delayed transaction policy, but we would like to remind all operators to pay more attention to order management to reduce delayed transactions caused by inconsistent delivery dates. In addition, while paying attention to the difficulties in performance accounting caused by delayed transactions, some sellers have recently observed that new changes have appeared on Amazon's backend page again. Recently, several US sellers have discovered that a new button called "Next Generation Sales" has been added to the Amazon backend page. Clicking the button will redirect you to the latest version of the Amazon seller backend management page. ▲ The picture comes from Zhiwubuyan It is understood that the latest version of the Amazon seller backend page has two major features: 1. Customized interface sections: Sellers can set the background interface section layout according to different operating habits. 2. Pop-up interface function: the old version directly creates a new page, and the new version superimposes a pop-up window on the original page. ▲ The picture comes from the seller’s disclosure Judging from the pictures released by the seller, the latest version of the page details integrates sections such as products, inventory, orders, payments and marketing promotion. The actual displayed content has not changed , but sellers need to add an extra step when using previously commonly used functions: they need to first select the corresponding section in the new page, and then click to enter the function page. Therefore, the latest version of Amazon's seller backend page has received mixed reviews from the industry: Some sellers said that the data display on the new page is more intuitive and clear , allowing people to obtain key information such as orders and sales more quickly; But more sellers believe that the new page is more cumbersome to operate , requires more time to adapt, and may reduce work efficiency. However, it is worth mentioning that the new version of the page is still in the internal testing stage, and the entry button is only open to some North American sellers . It is still unknown whether Amazon will make further adjustments and improve the specific functions, or just launch the new page. For Amazon sellers, the only thing to do is to pay close attention and wait and see. If you have other opinions or related news, you can discuss in the comment area~ |