Sales exceeded 97 billion US dollars! After Black Friday and Cyber ​​Monday, the US e-commerce market is still hot!

According to the latest research from Salesforce, US online shoppers continued to maintain strong spending levels after Cyber ​​Week (November 28). In the three weeks after November 28, US online sales increased by 8% year-on-year to $97 billion. Since November 1, US online sales have increased by 5% year-on-year to $245 billion.

However, as online shopping maintains strong growth momentum, the return rate in the United States has also set a new record. Data shows that the online shopping return rate in the week after November 28th almost doubled compared with the previous year, and has remained high since then. Salesforce predicts that more than 1.4 billion orders (13% of all holiday orders) will be returned during the 2022 holiday season, a year-on-year increase of 57%.

Data from Salesforce also shows that one in five online orders worldwide during this holiday season was completed through "buy online, pick up in store" (BOPIS). During Cyber ​​Week, BOPIS usage peaked at 20.2% of total orders. In the two weeks after Cyber ​​Week, BOPIS accounted for 19%.

During the weekend before Christmas (December 17-18), BOPIS usage picked up again due to severe storms that disrupted ground transportation in the United States. On December 16, BOPIS orders soared to 23%. On December 17, BOPIS orders hit a new high, accounting for 25%.

Salesforce predicts that BOPIS usage will surge in the week leading up to Christmas. As traffic returns to normal, retailers offering BOPIS will see 40-50% higher sales in the final days leading up to Christmas than those that don’t offer this delivery option.

Here are some other key stats from Salesforce’s study (November 29 to December 19):

• The average discount rate in the three weeks after Cyber ​​Week this year is still higher than the previous year. The average discount rate in the United States is 19%, and the global discount rate is 18%, with a year-on-year increase of 6% in the world and the United States. The average discount rate is the highest in the two weeks after Cyber ​​Week, with a year-on-year increase of 14% in the United States and 11% globally, as retailers hope to attract last-minute shoppers before the delivery deadline.

• After setting a record high during Cyber ​​Week, social traffic to global retailer websites exploded again in the first three weeks of December, up 23% year-on-year and accounting for 12% of all mobile traffic. According to Salesforce, the United States is leading the global social traffic growth, with social traffic to the country's retailer websites up 28% year-on-year in the first three weeks of December.

"U.S. e-commerce sales continued to grow unexpectedly strongly following Cyber ​​Week," said Rob Garf, vice president and general manager of retail at Salesforce. "Retailers continue to offer attractive online discounts to clean up balance sheets and store shelves."

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