Banning sales, removing products from shelves, and blocking accounts! Amazon issued three latest rectification policies

Banning sales, removing products from shelves, and blocking accounts! Amazon issued three latest rectification policies

Before Membership Day

Amazon continues to rectify its large-scale

A large number of seller accounts are affected!

Covers logistics, banned words and more

All solved in one article

Members will continue to rectify

As expected, the closer it gets to a big sale, the more small moves Amazon makes.


Amazon's latest three rectification policies are all aimed at sellers' stores. The "one-stop service" of banning sales, removing products from shelves, and blocking accounts has made sellers miserable.


The three rectification policies are:


Products that are not registered with the FDA in multiple categories will be banned from sale; products that fail to meet FBA defect rate standards will be blocked for 30 days; and products that violate the restricted goods policy (listing violations) will be removed from the shelves.


Coincidentally, these situations almost all happen in the big seller group:


"What happened to Amazon over the weekend? They listed several parent ASINs as restricted products. Does anyone have the same problem?"


"Amazon Europe was investigating listing policy violations yesterday. Have friends in Europe received any information?"


“Is there still an order defect rate for FBA? I foresaw it for the first time” (Hey, he really did have it…)


Let’s now explain them one by one.


Some products that are not registered with the FDA will face sales bans


It is reported that cosmetics exported to the United States must be registered with the FDA in advance!

According to existing information, the United States has implemented a new cosmetics law since July 1, 2024. It requires that all cosmetics exported to the United States must complete FDA registration before customs clearance and sales.


Otherwise, they will face the risk of being banned from entering the US market, legal liability, fines, and damage to their brand reputation.


The categories currently involved in the bill include: cleaning products, skin care products, perfume, lipstick, nail polish, eye cream, face cream, shampoo, permanent hair dye, toothpaste, deodorant, etc.



Except for a small number of small companies that meet the exemption policy, all relevant companies need to prepare relevant materials and submit them to the FDA in a timely manner.


Materials include FDA application forms, product labels and packaging, ingredient lists and formulas, production processes and quality control documents, etc.


By the way, here is a cosmetics FDA registration process:

Provide English labels, usage, product manuals and other product information

Determine the registration type based on the consultation information

Collect basic information of the company, product information, contact information of the beauty agent, FEI number, responsible person information, etc.

↓↓↓

Submit information to FDA for application

↓↓↓

Finally, you can get the FDA registration documents


FBA defect rate that does not meet the standard will be blocked for 30 days


In order to address the warehouse pressure caused by the Prime Day promotion, standardize operating standards and improve overall logistics efficiency.


Starting from July 1, Amazon began to implement regulations for FBA, including three independent defect rate calculation methods. They are:


1. PO delivery accuracy

2. Adjustment of appointment rules.
3. Appointment failure caused by NCNS.


If the defect rate reaches the preset data threshold, Amazon will take strict measures to directly close the relevant appointment delivery account and terminate the processing of all future appointments!

At the same time, Amazon reserves the right to give priority to carriers with an appointment defect rate higher than 10% or an order accuracy rate lower than 85%.


If the defect rate exceeds 50%, the carrier account will be banned for 30 days!


How can we avoid a high defect rate?


1. Before delivery, confirm the validity of the PO, the accuracy of the number of boxes, and conduct strict inspection.


2. If the PO expires or becomes invalid, quickly reactivate it or create a new PO and cover the label.


3. Choose a channel with stable pickup time, and try to use the same logistics company for centralized delivery.

The product violates the restricted products policy


After children's products, pesticides, and plant seeds, Amazon's sweep of keywords did not stop.


Recently, some sellers have received notifications of "listing violations" or "restricted product policy violations" on Amazon. In serious cases, the products may even be directly removed from the shelves.


For some sellers, although the products are still being sold normally, an error message "The specified value is invalid" appears in the five-point description.


According to sellers’ research, these phenomena are still related to Amazon’s scanning of banned words.


Words related to after-sales service, such as Gift, Free, Warranty, Contact, Guarantee, Free-standing, Lifetime, and some subjective descriptive words, such as Perfect, High Quality, etc., may trigger violation errors.


Even some special symbols can cause sellers to receive illegal emails!


The solution is actually very simple.

As long as you check your listing and delete the banned words mentioned above, you will most likely be able to restore it.


If it is not restored, there may be other banned words in the listing.


<<:  Check yourself! Another batch of commonly used words have been registered as trademarks

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