Hot selling case sharing! Cross-border sales break through bottlenecks, with half-year revenue of 6.6 billion

Ninebot’s financial report for the first half of 2024 has come out, and to describe it in one word is “horrible”!

From the data, we can see that the revenue in the first half of the year was 6.666 billion yuan, which is a 52.20% increase compared to 4.38 billion yuan in the same period last year!

The net profit attributable to the parent company's shareholders reached 596 million yuan, a year-on-year increase of 167.82%. The net profit attributable to the parent company for the first half of the year was even equal to the net profit attributable to the parent company for the whole of last year.

Such hard-core data is a breath of fresh air in today's cross-border industry which is full of complaints.

Founded in 2012, Ninebot focuses on innovative short-distance transportation and robotics.

It includes star categories that young people are very interested in, such as smart two-wheeled electric vehicles, balance bikes, electric scooters, karts, all-terrain vehicles, mecha combat vehicles, service robots and smart shared scooters.

In its early days, Ninebot had deep cooperation with the well-known Xiaomi and was heavily dependent on Xiaomi.

For a fledgling company, this is a safe move that is unlikely to go wrong.

After Ninebot acquired Segway in 2015, it laid the foundation for its overseas market.

But in fact, Ninebot’s real rise was not due to its reliance on Xiaomi in those few years, but the result of its own hard work.

When it comes to the success of No.9, it must be inseparable from the following three points:

1. Reduce dependence on Xiaomi and cultivate independent brands

Before its listing in 2020, the proportion of related sales transactions between Ninebot and Xiaomi was always above 50%, and even reached 73.7% in one year.

After going public, the company accelerated its progress in getting rid of its reliance on Xiaomi and vigorously promoted its own products, greatly increasing its ability to resist risks.

2. Upgrade and improve the product matrix

Although Ninebot’s previous advantages were mainly concentrated in electric scooters and balance bikes, they are committed to innovating and catering to the market.

New products such as electric two-wheelers, all-terrain vehicles, lawn mowing robots, and shared electric-assisted bicycles are constantly being launched, which not only meet market demand but also create market demand.

3. Importance of Team

If the above success factors are based on the general direction, then the Nine Team is the cornerstone. The Nine Team has always been famous and is a legendary existence.

They can be a team full of elites, or they can be a lovely team who rents a Tesla to experience the real driving feeling, take turns riding in the car every day, and find inspiration from Tesla.

It is this kind of team that has made No.9 become the big boss it is today step by step.

Not only for No.9, but for any company, the importance of team must be paramount!

But a team, even if all its members are elite, will not automatically become a good team. And even if it is not an elite team, as long as it is well managed and everyone does their best, it will be invincible.

This is when the importance of the management team comes into play.

This year is a difficult year for people in the cross-border industry. Costs are constantly being squeezed, and reducing costs and increasing efficiency is no longer just a slogan, but the key to determining fate.

The core group of big sellers, including many big sellers and bosses, have recently responded to questions about team management:

"I told you directly that if you don't want to do it, just leave. We are expanding the scale this year and we won't leave any malignant tumors behind."

"Does your company train reserve personnel? An employee in our company kept asking for leave because she was pregnant, and then she had an abortion and had to take maternity leave again. In small companies, each employee is assigned a specific position, which is really helpless."

“I’m afraid of this (unplanned pregnancy)”

How to properly deal with employees who don’t do their job? What to do if a company employee becomes pregnant? Do you need to reserve talent in advance? How to formulate a salary structure that can motivate employees?

It is even about the building of corporate culture and efficient teams. For companies, especially for cross-border companies that are having a hard time doing business in the cross-border industry this year, it is crucial!