Adobe releases holiday shopping forecast! These trends are worth paying attention to

Adobe released its latest holiday shopping forecast a few days ago. The company predicted that e-commerce sales will hit a new high even if global supply chain issues continue to challenge retailers.

The report noted that limited product availability in offline stores, higher prices and concerns about shipping delays will prompt people to flock to e-commerce shopping again as it offers consumers greater flexibility in how and when they shop online.

Online sales set to hit record, but spending growth likely to slow

Adobe expects U.S. holiday online sales to reach $207 billion from November 1 to December 31, which would set a new record. That would be a 10% increase over 2020, which saw a 33% increase in online sales during the 2020 peak season when physical stores were closed or restricted from 2019 to 2020.

Lack of inventory remains a major issue

Out-of-stock items have increased 172% compared to pre-pandemic levels, and it is predicted that as demand continues, out-of-stock situations will get worse. Retailers have faced and will continue to face supply chain congestion, and major ports will continue to suspend operations due to the pandemic, staff shortages will continue, and shipping containers will remain in short supply.

Apparel is the most out-of-stock category in the retail industry, along with sporting goods, baby products and electronics.

Therefore, Adobe pointed out that retailers will start promotional activities early to avoid logistics and transportation issues.

Product prices continue to rise

To avoid out-of-stock situations, many sellers will offer smaller discounts, and coupled with continued e-commerce inflation, prices for goods during this year's peak season will be generally higher. Adobe predicts that U.S. consumers will spend an average of 9% more between Thanksgiving and Cyber ​​Monday than last year. In addition, sales growth on major shopping days is slowing due to the early start of peak season shopping, with Cyber ​​Monday sales growth expected to be 5% year-on-year.

Editor ✎ Xiao Zhu/

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