Every time Amazon is mentioned, sellers always have a love-hate relationship with it: they love the platform’s huge traffic, but they hate the fact that it often “cause trouble” for sellers. But this time, Amazon actually took the initiative to offer benefits!

Limited time coupon discount: sellers can enjoy $0.6 rebate per order

From November 21 to January 31, 2025, Amazon launched a coupon fee rebate for new Amazon Logistics (FBA) products:

Compensation amount: For each coupon redeemed, the seller can get $0.6 fee refund;

Applicable sites: US site, Canada site;

Applicable products: FBA products listed for sale for the first time after November 2, 2024;

Operation tips: No additional registration is required, but the final result will be based on the display of the **Coupon Dashboard**.

It is worth noting that if an error message is encountered when submitting a coupon, the seller needs to make modifications according to the page prompts.

How to get the refund?

Amazon stated that all compensation fees will be directly returned to the seller's account before February 28, 2025. In other words, this wave of limited-time discount coupons not only reduces the seller's promotion costs, but also obtains more traffic entrances for new products, which is simply "free money".

💡Two types of products can also be reported without historical prices

① ASIN with a rating higher than 4.0 (at least 5 reviews);

② New product ASIN.

Operation reminder: Sellers who meet the conditions should submit the application immediately, and don’t miss out on the free benefits! However, don’t forget to check regularly whether the fees have been refunded smoothly to avoid missing out on preferential compensation.

In addition to the coupon activity, Amazon also released a new announcement: the Prime member exclusive discount function will be shut down and all will be migrated to the price discount tool. The following is the time node:

Starting December 16, 2024, all Prime member-exclusive discounts must be created through the Price Discount Tool;

On December 31, 2024, the existing Prime member exclusive discount feature will stop creating new discounts;

On January 7, 2025, the Prime member-exclusive discount tool will be removed from the backend.

However, the prerequisite for using the price discount tool is that the feedback score of the seller's account must be above 3.5 points, otherwise it will be prohibited to create related discount activities.

New tool page: functional upgrade or just a new look but the same substance?

At present, the new price discount page is similar to the coupon interface, but the specific user experience will have to be further explored after the tool is launched.

Operational advice: Flexibly respond to market demand during peak season

Monitor the operation dynamics of competing products and adjust pricing strategies;

Launch exclusive promotions based on consumer demand;

Improve market sensitivity and maintain operational flexibility.

Every bit of effort during the peak season may result in a surge in sales. I hope everyone can take advantage of this wave of activities and sell big! 🎉