Children's clothing consumption survey: 80% of parents discover new products through platforms such as TikTok

It is learned that on October 10, according to foreign media reports, the maternal and infant e-commerce platform PatPat released its first consumer report, revealing parents' spending priorities on children's clothing, promotion preferences, and the influence of social media platforms in purchasing decisions.

It is understood that the report surveyed more than 1,000 customers to gain a deeper understanding of changes in family shopping habits and current trends. The data shows that 55% of parents spend less than $50 per month on their children's clothing, 22% spend between $50 and $100, and 8% spend more than $150 per month. The data shows that families are relatively conservative in spending on children's clothing, and pursuing cost-effectiveness is the main consideration for most parents.

At the same time, discounts and promotions are key factors influencing purchasing decisions. 71% of parents said they are "very likely" to use promotions to buy children's clothing. Among the various forms of promotions, 56% of parents prefer discounts, 24% choose buy one get one free, and 20% prefer free shipping services.

The report pointed out that social media has become the main way for parents to discover new clothing brands. 80% of parents find new products through platforms such as Instagram, Facebook and TikTok, while 15% rely on word-of-mouth recommendations and 5% get information through Google searches or advertisements. The widespread influence of social media shows that the brand's digital marketing strategy is crucial to attracting potential customers, especially when the target audience is young parents.

Although 49% of parents use both online and physical shopping methods, 28% of parents still prefer physical shopping so that their children can try on clothes. At the same time, 23% of parents like the convenience of online shopping, indicating that the two shopping modes have their own advantages in family consumption, and merchants need to further optimize the online shopping experience to meet consumer needs.

When making purchase choices, 52% of children will actively participate in the selection, 35% of children will sometimes express their opinions, and 13% will not participate in the selection. Children's active participation in clothing selection has promoted families' attention to personalized fashion, indicating that businesses should focus on designing products that attract children.

The report also shows that matching family clothing is one of the main trends at the moment, with 45% of parents saying they are "very likely" to buy matching family clothing. Holidays (38%) and special events (27%) are the main reasons that prompt parents to buy these clothes, while another 11% of parents will buy them for everyday wear.

Author ✎ Rayna/

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