Is the seller's traffic being cut off during the peak season? Use free gifts to spread the word

In the past two days, the traffic of toy sellers on Amazon has dropped drastically, and it was later revealed that the peak season traffic was intercepted by Pinduoduo's free giveaway activities overseas!

Recently, Pinduoduo's overseas version platform - TEMU is undergoing a round of viral dissemination on major social media sites, using the familiar method of helping to cut down prices and get free gifts in China, attracting a large number of social media users to forward this copy and the TEMU platform link.

The gifts cover most categories of Christmas gifts, such as accessories, toys, Bluetooth headsets, etc., which are all very practical gadgets that can be used as gifts.

Moreover, the way of this viral marketing is exactly the same as that in China, which is to share links and invite others to click on the links. When new users click on the link, they will automatically enter the registration page. The effect of attracting new users is overwhelming. The Pinduoduo model has finally entered the European and American markets.

Not only can you get free gifts by helping to click, Pinduoduo has also launched a method of withdrawing cash by helping to click, which is still played by many people in China. After getting many people to click and enough new users to register, you can get a withdrawal of 50 US dollars.

We have mentioned before that the core competitiveness of the Pinduoduo model is this kind of viral marketing, which is a model that is little known in the current US market. This more social way of shopping is a real disruptor to the current US consumer market, and this is also the core competitiveness of TEMU.

With this magical tool for attracting new customers and Pinduoduo's traditional core strategy of low prices, this strategy will be very popular at a time when inflation rates in the United States are high and consumers are becoming more and more sensitive to prices.

Previously, I was worried that the hacking method would not work because overseas consumers’ perceptions and laws and regulations are completely different from those in China. TEMU must have put a lot of effort into studying how to avoid the red line. The next step is to see whether this new method can be popular among European and American consumers who always pay attention to personal privacy.