Wayfair's Q4 revenue was $3.1 billion, with 21.4 million active customers

It is learned that on February 20, Wayfair, the US home furnishing e-commerce giant, announced its financial results for the fourth quarter of 2024. As of December 31, 2024, Wayfair's fourth-quarter revenue was US$3.1 billion, a year-on-year increase of 0.2%.

Here is a summary of Wayfair’s fourth quarter financial results:

① Revenue was US$3.1 billion, a year-on-year increase of 0.2%.

② Net income in the United States was US$2.7 billion, a year-on-year increase of 1.1%.

③International net income was US$380 million, down 5.7% year-on-year.

④Gross profit was US$940 million, accounting for 30.2% of total revenue.

⑤ Net loss was $130 million and non-GAAP adjusted EBITDA was $96 million.

Meanwhile, Wayfair released its latest customer statistics:

①The total number of active customers reached 21.4 million, a year-on-year decrease of 4.5%.

②The total number of delivered orders was 10.7 million, a year-on-year decrease of 5.3%.

③The average order value was US$290, compared with US$276 in the same period last year.

④LTM net revenue per active customer was US$555, a year-on-year increase of 3.4%.

⑤The number of orders per customer was 1.85, compared with 1.84 in the same period last year.

⑥The number of repeat customer orders was 8.5 million, a year-on-year decrease of 5.6%.

Wayfair CEO, co-founder and co-chairman Niraj Shah said that the fourth quarter marked a successful end to 2024, and Wayfair made positive progress in many aspects. In terms of revenue, Wayfair ended 2024 with a strong performance, with net income increasing year-on-year. The strong financial performance enabled the company to enter the high-yield market for the first time, and the balance sheet remained strong. Wayfair will make high-return investments in multiple business areas while striving to increase adjusted EBITDA year by year.

In January this year, Wayfair announced its withdrawal from the German market and shifted its focus to other growth plans. Looking ahead, Wayfair will continue to focus on operations and investments in international markets such as Canada, the United Kingdom and Ireland, where it has achieved considerable market share. Shah said Wayfair believes that these markets have great potential and can replicate its success in the US market. Globally, its core strategies include expanding its physical retail footprint, optimizing its marketing reach, developing loyalty programs, and promoting the implementation of the Wayfair Verified program.

Author ✎ Rayna/

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