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The first thing you do when you wake up every day Just look at the calendar How long is left until the National Day holiday?
8-day long holiday "universal celebration" Amazon sellers are an exception Does your store allow you to take a day off ? Do your clients allow you to take time off?
Does your boss allow you to take time off?
This year, due to the epidemic, Prime Day has been delayed again and again. Earlier, there were widespread reports that Prime Day would be in mid-October, but an Amazon spokesperson said that Amazon has not yet made any announcement on the exact time of the Prime Day event. They can only confirm that Prime Day will take place in the fourth quarter.
The National Day is coming, just when American consumers are ready to go shopping. For sellers, regardless of whether Prime Day will be held in mid-October, the Black Friday and Cyber Monday dates have been confirmed and will start warming up in October, so October is a crucial month for Amazon sellers .
Based on past experience, every time after coming back from a long vacation, I always hear people say that their account is down, emails have not been replied to, orders have not been shipped on time, etc.; they are busy on National Day holiday, and after the holiday they have to be busy regaining ranking weight . The editor has prepared a complete National Day strategy for everyone, so that you can make no mistakes during your holiday! The latest National Day strategy to make money and have a vacation at the same time Prepare stocks before the festival Have you prepared for the National Day? Before the holiday, pay attention to the FBA warehouse inventory, and make sure that there is enough stock so that you can send another shipment before the holiday. If FBA is out of stock during the holiday, and self-delivery cannot keep up, it will cause the late shipment rate and order defect rate to exceed the standard, affecting account security.
Make the right trade-offs The sales of main listings can be suspended if they are not very important. Because domestic logistics companies are also on holiday during the National Day, the sales of listings that are not planned to be operated can be suspended separately;
Order delivery is converted to FBA Sellers who ship their own goods are recommended to switch to FBA delivery. The Amazon China team will continue to provide sellers with high-quality services during the National Day. Therefore, you can hand over all order delivery to Amazon. You don’t have to worry about domestic logistics taking a holiday, and your orders can be delivered to customers in a timely manner. In addition, because Amazon's new policy this year shortens the estimated delivery time to 7 days, orders that are automatically canceled due to failure to confirm delivery within 7 working days after the order delivery date will be directly counted in the order cancellation defect rate. It is not recommended for sellers who ship their own goods to take risks during this holiday season. If the order defect rate reaches 2.5%, the account will be directly deactivated.
Sellers can use the Amazon Seller APP , where you can learn about the latest store information, inventory, sales, order information, customer feedback, etc., and can deliver goods on the mobile terminal. During the National Day, as long as you have a mobile phone in hand, you can go anywhere. In addition to mobile phones, tablets and laptops are also good partners for Amazon sellers during the festival. Buy a wireless network card and plug it into your laptop. You can open the computer and check your account at any time without connecting to any external wifi. This is a very safe operation method. You can also buy a cheap 300-500 yuan smartphone that can access the Internet and use it specifically to log in to the backend of this account. This phone must not be connected to any other network or log in to other websites. You can also log in to the seller's backend anytime and anywhere. This is an economical and affordable method. Pay special attention to ensure that each machine has one number, each network has one number, and each IP has one number. Do not use multiple numbers on the same machine unless you want your accounts to be linked. Adjust prices appropriately and increase advertising budget During holidays, many large domestic sellers only have a few people on duty and will not operate their accounts, so competition is much smaller. If you increase the price appropriately and increase the advertising budget (remember to increase the budget during your peak order period; during daytime in China time, you can directly set the advertising budget to 1 US dollar), this will ensure greater advertising effects during the holidays and avoid wasting advertising fees.
What if you just want to have fun on vacation? Some Amazon sellers are thinking, after working hard all year round, what should they do if they want to have a good holiday during the National Day? There is a way! However, sellers should be aware that the "brother-in-law" may suddenly announce the Prime Day time during the holiday, which will be a disaster if you are in a hurry!
Sellers can set up holiday mode in the backend: Log in to Amazon backend settings, click "Account Info" - Edit "Listing Status" to "Inactive" - After the modification is successful, all listings in the store will become "unsaleable", but the listings will not be deleted. All listings can be reactivated after the holiday. Sellers can also choose to extend the order processing time, but they may also directly wait for buyers to give bad reviews. Competition is so fierce nowadays that if a store stops selling all products, it may affect the rankings of all products, so sellers need to weigh the pros and cons themselves.
However, sellers should be reminded that even if you choose not to be disturbed by any orders, you still need to reply and process buyers' messages or return claims in a timely manner. Of course, if you choose to completely close your store after the National Day, that is another matter.
(Source: Cross-border Cloud Classroom)
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