How to find hot products and create your own popular products

How to find hot products and create your own popular products


Any seller can increase their store's sales by learning to tap into and take advantage of industry trends, identify hot new products, and seize business opportunities. The quickest way to profit from a hot product is to sell its related products. For example, when the latest tech product is released, a series of related accessories flood the market .

However, the competition for hot products is very fierce. It doesn’t mean that you can succeed just by following the trend. How to identify hot products and make money by cleverly using hot trends? Let’s reveal the relevant tips and tools:


What are the hot products?


Let’s take a look at some specific cases first, and you’ll know what hot products are.
Example 1:

US President Trump, who “governs the country through Twitter,” has been the new generation of Internet celebrity with the largest traffic since he took office. A tweet on Twitter can cause a global shock.

After seeing this trend, a seller in Los Angeles started selling slippers printed with Trump's tweets in 2017 and sold out his inventory within a month.


Example 2:

The song Baby Shark became extremely popular and even entered the Billboard Hot 100. Many companies began to sell shark-themed products, such as cereals, wristbands, and pillows.

Hot products are themed products launched based on some popular trends.


The Pros and Cons of Selling Popular Products


Selling trending products comes with many challenges. Not everyone who follows a trend will get rich quickly, and sellers need to be prepared to compete with other sellers.

But selling popular products can give you :

  • Huge profits in a short period of time. Buyers are willing to pay high prices for popular products.

  • The product has already made a name for itself in the market, and selling a popular product is more likely to be successful than selling other products.

  • Small sellers can quickly accumulate capital, thereby promoting the growth of their main business.


Disadvantages of selling popular products include:

  • Seizing the opportunity is the key. If you enter the market too late, the market may already be saturated and your product may have no room to survive.

  • There are bound to be a lot of sellers of popular products, and they will inevitably have to compete with other sellers in terms of price.

  • Hot products are temporary projects and are not suitable for building a long-term business. They mainly serve as a supplement to the main business.


To sell popular products, sellers need to have a high degree of insight and creativity, be able to discover opportunities that others cannot find, and act quickly to win market share.


How to spot trends


There are many ways to find out what trends are popular, and there are retailers who pay companies to understand product opportunities. For sellers, there are also many free resources that can help you find trends:


1. OddityMall
OddityMall is an American gift website that has all kinds of novel and creative gadgets and life tools . The website has videos showing products, and sellers can track which videos have the best views and engagement, which can let you know if the product is in demand. Once a video is very popular, it means it is likely to become a trending product.

Then do a Google search to see if it has been extensively covered and discussed in blogs, magazines, and news media.


2. Industry Information
The second way to find trending products is to subscribe to industry news . For example, if you sell kitchen products, you can subscribe to newsletters related to the industry.

Social platforms such as YouTube, Facebook, and Pinterest provide sellers with channels to discover the latest popular products . Many products become popular through promotion on platforms such as YouTube.


3. Suppliers
Suppliers are one of the sources of market information. They have some understanding of the industry situation, and sellers can find popular products in the market based on the information provided by suppliers. Establishing a good relationship with suppliers is very beneficial to the development of your business.


Develop complementary products to popular products


Once you’ve found a potential hot product, you can start looking for related accessories. You can use Amazon’s “Frequently Bought Together” and “Customers Who Bought This Item Also Bought” features to quickly find matching products .

If you have trouble finding complementary products, listen to your users, which may help you discover new product ideas.


In addition, when looking for complementary products, you need to pay attention to intellectual property issues. Infringement is illegal and will receive warnings from Amazon. In serious cases, your account may even be blocked. So remember not to use copyrighted trademarks and product designs .


Recommended Reading


Practice
Amazon Coupons Complete Guide and Ultimate Setup Guide
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Amazon sellers’ comprehensive strategy for preparing for the 2019 peak season
Stock and Packaging
What should I do if the Amazon FBA inventory shows the Reserved status?
Amazon has too much inventory? These methods can help you clear out the inventory
Packaging not up to standard? See how these sellers solved it
Peak Season Selection
What products are most likely to generate huge sales during the peak season?
The first step to boost sales during peak season: 2019 Halloween product selection guide
3000+ 5-star reviews, these unique products on Amazon have received rave reviews
Improve conversion rates
5 Key Performance Indicators (KPIs) Amazon Sellers Must Pay Attention to
How to combine Facebook ads and email marketing to increase conversion rates
Amazon A/B Testing: The Optimization Secrets Used by Big Sellers
Essential tricks for sellers: Tips and tricks for bidding on Amazon ads
Amazon sellers, here is a guide to optimizing your product listings for mobile devices!

Text ✎ Mary/
Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

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