“Easy to get started and create 10,000 orders a day on Amazon” “Making a million dollars a month is not a dream, it’s easy to create a hit product”
I believe that Amazon newbies who have just entered the industry have more or less heard of these classic recruitment slogans of major operations training courses in the cross-border market .
Some experienced Amazon veterans may sneer at these words, but enthusiastic novice sellers may be tempted by them and join a certain class for training. After going through all the trouble and finding no results, they realize that they may have fallen into the trap of training . Recently, it is learned that many novice sellers have been ripped off by unscrupulous training institutions.
It is learned that many novice sellers are often deceived into entering the market. Some sellers revealed their own bloody experience of being deceived and making mistakes at every step.
From the chat records provided by the seller, it can be seen that the seller was looking for a job opportunity with the mentality of making quick money . He accidentally obtained the contact information of an unscrupulous agency and added WeChat. ▲ The picture comes from the seller’s screenshot The training institutions seized on the pain point of sellers who wanted to make quick money , and launched the slogan "Easy to get started, guaranteed to learn" , successfully luring sellers into the game and making them invest thousands of dollars in courses and various spreadsheet software.
▲ The picture comes from the seller’s screenshot According to the seller, after he paid the money, the other party never came to talk to him again , and the chat did not exceed twenty sentences. The uniform reply was "If you don't understand anything, watch the video."
After realizing that he was cheated, the seller asked for a refund, but the other party refused to return the money . Thinking that his remaining money was wasted, the seller was in a state of silence, unable to express his pain! ▲ The picture comes from the seller’s screenshot The sellers who have been badly cheated have made a soul-searching conclusion: It is quite risky for a novice to start trading on Amazon , because they have no experience and are particularly likely to be fooled by some unscrupulous training institutions on the market. ▲ The picture comes from the seller It turns out that this seller is not the only one who has such an idea. Some experienced sellers believe that the so-called training courses are actually a scam. Instead of spending huge amounts of money to study, it is better to read more practical suggestions in forums and Zhihu.
▲ The picture comes from the AMZ1 23 seller communication group Another seller joked: It is better to buy a new iPhone than to spend 5,000 yuan on a training course. If the training teachers themselves can earn over 10,000 yuan a month, I am afraid they will not be able to count the money. How can they have the time to teach?
▲ The picture comes from the AMZ1 23 seller communication group However, some sellers also said that not all training courses are deceptive . They have also encountered more conscientious training courses and have indeed gained a lot after paying the money. ▲ The picture comes from the AMZ1 23 seller communication group It can be seen that the Amazon training institutions on the market are indeed mixed . What kind of magic do these institutions have to attract these newbie sellers to fall into the trap?
In recent years, the rapid development of Amazon has attracted more and more people to join this seemingly very profitable platform and share a piece of the pie with others.
According to data, as of 2021, there are nearly 2.4 million active sellers worldwide, and 1.5 million new sellers are expected to join this year.
▲ The picture comes from the Internet However, the complicated process of opening a store , the confusion of product selection, the cumbersome platform rules and operational shortcomings have become major obstacles that prevent novice sellers from quickly succeeding on Amazon.
Precisely because of the sellers’ demand for Amazon-related knowledge , training institutions have sprung up like mushrooms on the market.
Among these training courses of varying quality, there are indeed some that offer substantial content and conscientious teaching, but there are also some unscrupulous training institutions whose content is empty and false.
These fake training courses that are "all show and no substance" will have beautifully prepared course schedules, which will make novice sellers feel that they are full of useful information at first glance, and they will therefore spend a lot of money to purchase the courses. ▲ The picture comes from the Internet However, the training that I spent so much money on did not have much impact on my performance.
In addition to creating so-called targeted "personalized boutique courses" , unscrupulous training institutions will also use various exciting slogans to make newbies naively believe that they only need to sign up for classes and follow the teacher, and their monthly income can easily exceed 10,000 yuan.
However, after attending the class and taking notes, when they encountered problems during the practical operation and wanted to consult the instructor, these questions were like falling into a bottomless pit and no response was given. Such operations undoubtedly chilled the hearts of new sellers and dampened their enthusiasm for cross-border e-commerce.
But experienced sellers see this very clearly. As one seller analyzed, more and more new sellers are pouring into Amazon, partly because of the excessive hype of training institutions . ▲ The picture comes from the comments in the background of AMZ1 23 public account Another seller also said that many training institutions are extremely irresponsible. A friend of his once spent 200,000 yuan to enroll in a course. However, after collecting all the fees, the training institution abandoned the seller and left him to fend for himself, resulting in the friend losing all his money in the end. It is extremely black-hearted! ▲ The picture comes from the comments in the background of AMZ1 23 public account It can be said that the training institutions only let new sellers see the surface: zero investment, easy monthly income of over 10,000 yuan , but did not explain that this investment will not produce results in one or two days . At the same time, the problems of rising freight costs, delivery delays, and rising promotion costs are avoided . It is no wonder that new sellers enter the market with joy, but leave with disappointment.
For novice sellers, if they can attend some reliable Amazon training courses, it will actually be twice the result with half the effort. However, the training institutions on the market are often of varying quality. How should you choose to avoid being pitted? Here are some basic criteria for choosing a training institution:
1. The size of the company . The size of the company is one of the criteria for measuring whether a training organization is professional. A team of only a few people will find it difficult to do a good job of training and operation . Therefore, the size of the company can be used as a starting point to assess whether the team is professional and formal.
2. Whether there is an independent operation team . Good training requires a professional operation team. Sellers can examine the team composition of the organization and whether PPT and other courseware are up-to-date.
3. The teaching level of the instructor . This will determine whether the seller can learn truly useful knowledge and indirectly affect the seller's future practical problems.
As the saying goes , "hearing both sides will lead to enlightenment , while hearing only one side will lead to confusion." For newbies with no experience, before entering this industry, they should not just limit themselves to the pie-in-the-sky descriptions given by training institutions . They can communicate more with experienced sellers in this industry . After they have a clear idea of the industry, they can consider whether to enroll in classes to learn and enter the industry, so as to avoid spending money but gaining nothing.
Finally, if you have any experience you would like to share on the topic of cross-border e-commerce introductory training, please leave a message to tell us~
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