What is Musical.ly? Musical.ly Review

Musical.ly Founding Team

Yang Luyu, founder and CEO of Shanghai Musical.ly. Former product management director of eBaoTech, serial entrepreneur, co-founder of ScrumCN, founded the first personalized T-shirt customization website in China in 2005, and founded the first college student entrepreneurship website in Hunan Province - Sinonet in 2000. CSP (U.S. ScrumAlliance Certified Scrum Professional), Agile Consultant.

The two co-founders of musical.ly are Chinese, and the team behind it is also a Chinese team. It has successfully "colonized" America.

musical.ly has a local team in the United States, and the president of the North American region is Alex Hofmann. Their main job is to connect with some commercial customers.

Musical.ly financing

In September 2014, musical.ly received millions of dollars in angel round financing.

In April 2015, musical.ly received US$5 million in financing.

In August 2015, musical.ly received US$16.6 million in financing.

In May 2016, after completing a US$120 million Series C financing round from Cheetah, SIG, GGV, Qiming Venture Partners and Guangxin Capital, musical.ly co-founder Yang Luyu had such expectations for it.

In November 2017, Toutiao officially acquired musical.ly, which was valued at nearly US$1 billion at the time.

On August 2, 2018, Toutiao officially announced that the short video application musical.ly and TikTok (the overseas version of Douyin) announced to jointly launch a new short video platform. The upgraded new platform "will continue to use the name of TikTok" and released a new logo and product interaction interface; the content and fan base of the original accounts of creators on both musical.ly and TikTok platforms will all be automatically migrated to the new platform.

Musical.ly Development History

In March 2017, Titanium Media exclusively reported that musical.ly, which has 200 million young overseas users, has finally decided to return to China to join the short video war. They have posted a recruitment notice for core market leaders in China and East Asia, saying that they want to "complete the cold start of users in China".

In June 2017, musical.ly announced its name change to muse, marking its first official entry into China.

July 24, 2018, Musical.ly announced last month that it would shut down the Live.ly app.

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