Boss, You've Been Cheated by Your Amazon Operation (Answer Version)

Amazon flash sales generally include: Best Deal (BD), Lighting Deals (LD), Deal of the Day (DOTD)

Sellers have two channels to apply:

1) Lightning Deals recommendations that appear automatically in the background or apply for lighting deals under advertising in the background (the so-called recommended flash sales);

2) Apply through the investment manager channel. For some new products that are not recommended, sellers can fill out the application form through the investment manager channel.

Of course, there are regulations on Amazon that tobacco, alcohol, medicines, and infant formula are not eligible for LD flash sales.

To apply for/system recommend Lighting Deals, sellers need to meet the following conditions:

① There must be more than 4 stars of customer reviews (Customer feedback);

② The more reviews, the better. Electronic products need to have more than 10 customer reviews (Product Reviews);

③The promotional price is 20% off or lower than the current shopping cart price (not based on the list price, but on the current shopping cart price);

④ You must use FBA, log in to the seller backend, enter Manage FBA Inventory, and check the FBA inventory quantity, which must be greater than 100 (recommended to be around 2000);

⑤ Apply once a month (if recommended by the system, you can check every day when you go to work to see if there are any recommendations. If there are recommendations, you can apply for at least one, or even more than one).

⑥ If the conversion rate of new products is high, they will also be recommended.

There are many ways to submit tests. I will mainly talk about submitting tests through FACEBOOK (briefly explained).

1) To send a test, you need to find the target object. How to find it is the first step. The methods are as follows:

①Facebook group owner:

Most people will take the initiative to join the group owner on Facebook. If you are crazy, it will easily trigger Facebook's review mechanism and cause the account to be blocked (avoid suspicion: fake orders).

② Help from relatives and friends abroad:

③ Collect customer information from competitor listings:

④Looking for reviewers on Chinese forums:

⑤Evaluators who have cooperated with us:

⑥ Exchange resources with peers:

⑦ Black technology crawls data:

2) The review rate is recommended not to exceed 20%~30%!

3) The problem of finding people has been solved, so what are the things to pay attention to in the security assessment?

① Don’t ask buyers to give you review links:

② Do not allow buyers to place multiple orders in the same store:

③ Buyers should not review the product immediately after receiving it:

④Don’t use virtual IP and multiple VPS to swipe orders:

⑤ Buyers must enter the purchase by searching keywords:

⑥It is not advisable to leave all five-star reviews:

⑦It is best to negotiate not to transfer money in advance:

The premise of doing off-site promotion is that the site has developed to a certain extent. Doing off-site traffic diversion is to break through the existing bottleneck. If you directly put product links for off-site promotion, an important factor to consider is conversion rate.

Conversion rate is an important indicator that affects the weight of the store. If there is only traffic but no orders, the conversion rate will drop, which is not worth the loss. Therefore, when attracting traffic, you should still take the conversion rate into consideration. Unless you are posting an off-site deal, you can place an order directly on the Amazon page after receiving the code.

One of Amazon’s red lines: Attempting to divert transactions or buyers (diverting rather than diverting traffic). Any attempt to circumvent the established Amazon sales process or to divert Amazon users to other websites or sales processes is prohibited. Specifically, any advertisements, marketing messages (special offers) or “calls to buy” that lead, prompt or encourage Amazon users to leave the Amazon website are prohibited.

This includes using email or including a hyperlink, URL or web address in any seller-generated confirmation email message or in any product/listing description field.

To ensure safety, sellers can do the following when promoting products outside the site or sending links to review customers:

(1) When sending a link for review, you can choose to remove the product timestamp.

For example: https://www.amazon.com/..../dp/ASINcode/ref

(2) Directly find a tool to convert the link so that the timestamps of different people clicking on it will change randomly.

Purpose or function: Improve ranking and increase search engine traffic.

Hyperlink acts like a redirect service, similar to tinyurl.com, that generates a short URL that can be published and used all over the internet.

This shortened URL redirects the user to a dynamic URL generator that will access Amazon to create the qid parameter and search location parameter, making it appear as if they were searching on Amazon and generating a purchase.

Sellers can use this link to publish links in other channels: social media, email, etc. When a user clicks the link, the Amazon Super URL service dynamically generates the qid parameter and search ranking parameter, and then performs an HTTP 302 redirect, so it looks like the user performed a related search on Amazon.

If a user purchases a product, it is also counted as a sale generated by this keyword, even if the buyer did not actually perform a search for the product.

Short links are something that people can accept.

If you see that the links used to promote Amazon products are all short URLs, such as http://amzn.to/xxxxx, everyone likes this kind of short link. You can tell at a glance that it is from Amazon. It is short, concise and beautiful. Click it to go directly to the listing purchase page.

Compared with long links, short links bypass a lot of ads, reduce jumps, do not waste time and traffic, and directly enter the Amazon Listing page. For example, some social networking sites have a limit on the number of words you can post, such as Twitter, and short links can shorten the link length.

It is not difficult to get a keyword on the first page, but it is difficult to stay on the first page. Manually interfering with the order volume (brushing orders) is the most direct way, but it also has risks.

First of all, we need to understand the general mechanism of Amazon ranking. How Amazon A9 search engine determines the ranking of keywords is a core secret of Amazon search engine. It is basically difficult for outsiders to know. We can only make some basic guesses based on the common sense of some similar institutions.

The factors that affect product ranking are divided into two parts: product weight and store weight.

① Product weight = conversion rate + expected conversion rate + return rate + Review score;

② Store weight = store’s Feedback and other health indicators;

From this, we can see that the most important factors affecting ranking are conversion rate and expected conversion rate.