A summary of the basics of Amazon advertising
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01. Have a shopping cart 02. Conversion rate (price, image, title, variant, bullet point, prime, small yellow label, description, QA, A+ page, number and quality of reviews, promotion. 03. Click-through rate: ranking, main image, prime, title, price, small yellow label, number and star rating of reviews, and peer competition. Ad quality score = conversion rate + click-through rate + ad history performance + category node + relevance (if you want to put the product in a small category to get the best seller, see whether ads and natural searches will appear in the category) If the ad is not displayed, go to the listing category where the ad is displayed on the front-end and change the category node. |
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