A summary of the basics of Amazon advertising

Before analyzing the problem, let’s once again emphasize the role of Amazon advertising.

13. What factors affect ad ranking?

01. Have a shopping cart

02. Conversion rate (price, image, title, variant, bullet point, prime, small yellow label, description, QA, A+ page, number and quality of reviews, promotion.

03. Click-through rate: ranking, main image, prime, title, price, small yellow label, number and star rating of reviews, and peer competition.

Ad quality score = conversion rate + click-through rate + ad history performance + category node + relevance (if you want to put the product in a small category to get the best seller, see whether ads and natural searches will appear in the category)

If the ad is not displayed, go to the listing category where the ad is displayed on the front-end and change the category node.

That’s all! If you find it useful, please share it!

I have been working for a month, but the product ranking is getting worse and worse! There are 15 products in the store. The boss used to operate the ads with a CPC of about 0.7-0.8, and ACOs of 15%-20%...

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A summary of the basics of Amazon advertising

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