What kind of evaluation can make a listing get hundreds of orders a day?

Fake orders have always been one of the most concerned topics for Amazon sellers. In the early days, as long as you knew how to fake orders, your products would sell well. Now Amazon has cracked down on fake orders and added a multi-level review and screening mechanism for fake order accounts.

This forced fake order service providers to take a step ahead of most sellers and become more sophisticated, and transformed themselves into evaluation services. Why are sellers still unwilling to give up the evaluation service even when the platform cracks down on it?

Of course, it is because evaluation is still an indispensable part of creating new products. Evaluation can bring more traffic and real orders. Even for many sellers who are engaged in the distribution route, evaluation may be their only means of operation.

However, Amazon’s policy on false reviews is very strict now, and you may fall into a deep pit if you are not careful. What should we pay attention to in order to truly maximize the effectiveness of the evaluation and get hundreds of orders a day?

The pitfalls of the evaluation

If you want to get hundreds of orders per day using reviews, first of all, these reviews must be safe. When the review environment or account is not safe, the two more serious consequences are pollution and loss of reviews , neither of which is easy.

Needless to say, losing reviews means that Amazon has determined that your buyer account is suspicious or has too low a weight. Even if you have left a review, it will be deleted. It may even prohibit the seller's products from being reviewed.

Pollution is an even more terrible consequence . Once a buyer account is confirmed to be a fake order, Amazon will include all the stores that this buyer account has left reviews on in the scope of approval, and further review other reviews of these stores. The chain reaction caused by this has a great impact, and Amazon can even find out the third-party review company behind it.

Pollution is a common problem among current evaluation companies and platforms. Even if you hire American students or locals to do the evaluations, there is a high chance that they will be contaminated.

These contaminated buyer accounts are like a time bomb . There may not be any consequences for a while, but they will be cleaned up around the peak season.

In this way, whether the sellers who seek evaluation services from service providers will have their reviews emptied depends entirely on the conscience of the service providers, because it is impossible for you to know whether his buyer account is black or not, and whether the evaluation environment is safe or not.

Therefore, many capable sellers are now trying to build their own order-brushing system. After all, only when you have control over the buyer's number and the testing environment can you conduct a safe evaluation, and only then do you need to consider the following link - effective evaluation. (To build an evaluation system, scan the QR code at the end of the article for consultation)

What is a valid assessment?

After solving the security problem, the content of our evaluation can be displayed stably under the product. So how to maximize the effect of the evaluation? We need to do it in the following steps?

1. Ensure the attractiveness and authenticity of the evaluation content

In fact, there are quite a few sellers who are aware of this, and many of them will also think about providing the review content and pictures themselves when contacting the review company. Here I will briefly talk about a misunderstanding that everyone is prone to fall into.

I have seen many sellers talk about the features and descriptions of their products in their reviews. This is actually not in line with the logic of normal reviews. Through my observation, I found that the content of natural reviews is more likely to contain consumers' subjective emotions and descriptions of usage scenarios.

We must take these into consideration when writing the review content to make the review content closer to the feelings of real users.

2. Maintain the weight of the review

The most obvious manifestation of weight is that it affects the average star rating. Seller classmates often tell me that after evaluating more than a dozen five-star reviews, a real one-star bad review comes in and the average score immediately drops to around 3.4. This means that the weight of the Review is very low.

There are many reasons for the low weight, but in summary there are two aspects: one is that Amazon does not trust your buyer account, and the other is that Amazon does not trust your Reviews.

The former requires a process of maintaining an account (of course, there is no such concern when looking for an evaluation company, because you don’t know whether they will maintain it or how they maintain it). Real and irregular purchases and browsing, etc., are all key to maintaining an account.

The weight of the review that follows is actually somewhat related to the authenticity of the content above. A review that writes a lot about the user's experience, is very detailed and includes several photos, will definitely have a higher weight than a simple compliment.

Sellers can also make some adjustments here, that is, click "helpful", which will also increase the weight of the liked reviews. Reviews with more likes can also be displayed in a higher position. Many service providers also use this principle to provide a homepage with no negative reviews.

Ensuring the weight is to make the review more prominent and have a greater impact on the product. Maintaining authenticity and attractiveness is to allow the review to fully play its role in promoting consumers to place orders. Only when these two parts are done well can we achieve our goal of evaluating and driving product sales.

To sum up

Evaluation is an indispensable means at this stage, but with the current rampant black accounts and serious pollution in the market, I still recommend that everyone take control of the evaluation link in their own hands to ensure the safety of the evaluation account and environment.

We have recently explored and successfully experimented with a review system that can build a secure review environment using a simple computer and a few hundred pieces of peripheral equipment. One computer can host up to 200 buyer accounts.

We have also used it in our own stores and there is no problem with its security. So I plan to talk about this system in detail with my classmates offline in Shenzhen. Sellers who want to sign up or learn more can scan the code to contact me~

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group