Walmart adds live shopping cooperation platform! Continue to focus on live streaming sales

It is learned that recently, Walmart announced that it will cooperate with the live shopping platform Talkshoplive to launch 8 live shopping events in February.

Walmart’s upcoming live events on Talkshoplive will celebrate Black History Month through “Black-Founded Brands Week,” hosted by influencers including Kim Kimble and Jermaine Dupri, and International Women’s Week through “Women Entrepreneurs Week.”

In 2021, Walmart and Talkshoplive began a trial collaboration and held four live shopping events during the holiday season, which received a great response and brought in considerable sales.

According to Talkshoplive, sales from its live events are 3 to 9 times higher than other online bookings, with an add-to-cart conversion rate of 45%.

Walmart has been making efforts in the field of live e-commerce. Since the successful holiday-themed live shopping event on TikTok in December 2020, Walmart has conducted 15 live shopping events on five platforms.

In addition, Walmart kicked off the 2021 Cyber ​​Week with a 30-minute live shopping event on Twitter's new live shopping platform, becoming the first U.S. retailer to use Twitter for live shopping.

Walmart was also the first retailer to pilot live shopping on YouTube and launched its own Walmart Live Shopping platform.

Editor ✎ Xiao Zhu/

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