Basic Introduction

Prime Day is generally available to Prime members in the following countries: the United States, the United Kingdom, Spain, Japan, Italy, Germany, France, Canada, and Australia. On Prime Day, Amazon will offer hundreds of flash sales and extremely fast, free delivery services. The website updates promotional products every ten minutes, and the products cover digital electronics, toys, games, movies, clothing, sports and outdoor products, etc.

Membership Days over the years

Prime Day 2015: Wednesday, July 15

Prime Day 2016: Tuesday, July 12

Prime Day 2017: Tuesday, July 11

Prime Day 2018: Tuesday, July 16 - Wednesday, July 17

Prime Day 2019: July 15-16

Prime Day 2020: October 13-14

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The entry to Prime Day in 2018 ended on May 28th. The minimum inventory for Prime Day flash sales in the United States, Europe, and Japan must be in the FBA warehouse before June 25th.

What’s new in 2019

1. The number of sites increased. The UAE participated in Prime Day for the first time. The "tribal leaders" in the UAE are blessed and can enjoy the convenience of modern Internet.

2. Upgrade logistics and enjoy the high efficiency of one-day delivery. Amazon is "merciful" and provides buyers with one-day high-speed logistics for free.

3. In order to expand the number of Prime Day registrations, Amazon has launched a new Prime exclusive discount, in English: Prime Deals and Discounts. You can find the Prime exclusive discount in the Ads-drop-down box in the seller backend.

2019 Schedule

Development History

In 2015, Amazon held its first Prime Day event;

In 2016, Amazon Prime Day’s global consumer orders exceeded 60% of Prime Day 2015, and the daily growth of Prime members was also much higher than ever before.

In 2017, Amazon Prime Day was held simultaneously in 13 sites around the world, and Amazon China joined Prime Day for the first time.

In 2018, Amazon Prime Day will include Australia, Singapore, the Netherlands and Luxembourg in addition to the United States, the United Kingdom, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium and Austria, and will last longer - 36 hours (from noon on July 16 to the end of July 17).

In 2019, Amazon Prime Day was the longest Prime Day in history, lasting a total of 48 hours and held in 18 countries. However, Amazon also gave everyone a surprise. The event started 12 hours earlier the day before, so Prime Day actually lasted a total of 60 hours.

score

Amazon's PRIME DAY began in 2015. During the first Prima Day event that year, a total of 34.4 million items were sold, breaking the "Black Friday" record. How crazy is Black Friday in the United States? You will definitely see related reports on the second day of Black Friday, and Amazon broke the Black Friday record in its first session.

In 2016, the number of orders in the United States on Prime Day was 50% higher than that in 2015, and the number of orders worldwide increased by 60%. The number of registered members of Amazon Prime also soared, which also attracted the attention of many cross-border e-commerce sellers.

The third Amazon PRIME DAY was launched on July 10, 2017. On July 11, the sales of Amazon China and Amazon Global Shopping both increased by nearly 300% compared with the same period last year.

The fourth Amazon PRIME DAY was launched on July 16, 2018. Last year, it was called the largest shopping spree in Amazon's global history. Prime members around the world purchased more than 100 million items during this year's Prime Day.

Tip

1. Improve product pages: shorten product titles, use white background as main image, and make product features precise and concise

2. Run ads to increase exposure

3. Pay attention to the number of transactions during the flash sale. If the orders surge, you can adjust the available quantity of the product during the flash sale to meet sales demand.

Related

Spotlight Deals are the products with the heaviest discounts on Amazon. On Prime Day, Amazon will offer a great discount of up to 70% off, usually top brands or best-selling products, and the discount will last until the stock runs out.

References

• 1. When is Amazon Prime Day 2019? : Sohu [cited on 2019-05-15T16:00:00.000Z]
• 2. Amazon reveals Prime Day report card: members purchased hundreds of millions of items: Sina Technology [cited on 2018-07-15T16:00:00.000Z]